Director, Commercial & Specialty Sales

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Benchmade is a premium American brand with decades of craft, a fiercely loyal customer base, products people are proud to carry for life, and meaningful momentum across the business.

Now we are looking for a proven field builder to take that momentum deeper into specialty retail and priority commercial accounts.

We are hiring a Director, Commercial & Specialty Sales to report directly to the Vice President of Sales & Marketing and own the build.

You will lead our national independent rep network, establish the field standard, develop priority accounts, create the operating playbook, run the activation calendar, and personally model how Benchmade shows up, sells, and wins at retail.

This is not a scripted job. You will help write the script. YOUR MISSION TURN MOMENTUM INTO A NATIONAL FIELD ADVANTAGE.

Your job is to build a repeatable field machine that compounds the momentum already underway across the dealer base and priority commercial accounts.

The Whole Game Is Straightforward MAXIMIZE DISPLAYS. MAXIMIZE TURNS. GROW UNITS. MAKE IT RECURRING. What You Will Own Own the commercial outcome

You will own unit growth across existing and new specialty dealers and assigned priority commercial accounts. You will be accountable for units per active dealer, reorder rate, sell-through, assortment depth, active displays, rep productivity, account expansion, and new doors.

You will not simply report the number. You will create the activity and operating system that moves it. Captain the national rep network

Our commercial sales run through independent multi-brand agencies. You will turn that network into a coordinated Benchmade field force.

You will establish market plans, lead ride-alongs, set expectations, train the selling motion, inspect results, and make Benchmade the line our partners are most prepared and excited to lead with. You will lead through presence, value, clarity, energy, and accountability - not through another email attachment.

Work the retail floor

This is a field role by design.

You will walk stores, assess the business, improve displays, train staff, run product demonstrations, build events, present programs, ask for the order, and close the next move. You will know what the numbers say before entering the store and what changed because you were there before leaving it.

Build the Benchmade field playbook

You will create the repeatable standard for how we tier dealers, plan routes, prepare for visits, merchandise displays, train floor teams, pitch programs, expand established accounts, unlock whitespace, open new doors, and secure recurring orders.

The playbook will not be created from a conference room. It will be built from what works in the market. Run the activation engine

You will build a national calendar of dealer activations, demonstrations, market visits, product drops, retail events, and territory-level Super Clinics. The goal is to make Benchmade feel alive at retail - not simply available.

You will work across Marketing, Product, Go-to-Market, Events, Customer Experience, Revenue Operations, and our field partners to turn product stories and brand energy into unit movement.

Bring rigor to the field

Every field swing begins with the math. Every visit has an objective. Every order has a follow-up. Every program has an outcome.

You will operate with a visible scoreboard covering units, displays, turns, reorders, assortment, coverage, rep productivity, priority-account growth, and next moves. The system creates consistency. Your judgment creates advantage.

Hel…