Director of Digital & AI Marketing

Director of Digital and AI Marketing

Department: Marketing

Reports To: Chief Marketing Officer

Location: Lincoln, NE or San Francisco, CA (hybrid); remote considered for the right candidate

Employment Type: Full-Time, Exempt

Founded in 1995 and headquartered in Lincoln, Nebraska with an office in San Francisco, California, TELCOR is a proven leader in healthcare software, delivering Point of Care (POC) middleware, Revenue Cycle Management (RCM) software, RCM managed billing services, and AI-driven solutions to hospitals, health systems, and independent laboratories nationwide. TELCOR is Great Place to Work Certified®, and our core values - integrity, innovation, dedication, acceptance, passion, and collaboration - guide how we build products and work with one another.

As TELCOR enters an accelerated growth phase, our Marketing organization plays a central role in building the brand, sharpening our market position, and fueling the systems that scale the business.

The Director of Digital and AI Marketing owns TELCOR's digital stack and marketing infrastructure end to end - the website, marketing technology platforms, automation, and the AI tools that power modern marketing operations. This role is critical to fueling TELCOR's accelerated growth by ensuring the marketing organization runs on modern, well-integrated, and scalable technology. The Director will lead web development and design, own the marketing automation and AI toolset, and build the technical integrations that connect Marketing with Sales and other business systems, so that data flows cleanly and marketing can operate with speed and precision.

• Own the day-to-day operation, performance, security, and roadmap of  and any related digital properties.
• Manage the marketing technology stack (CMS, marketing automation, analytics, CRM-adjacent tools), including vendor selection, contracts, and ongoing optimization.
• Define and track KPIs for site performance, SEO, conversion, and marketing technology ROI, and report results to marketing leadership.
• Ensure the digital stack supports compliance and security requirements appropriate to a healthcare software company.

• Lead web design and development, whether through internal resources, agencies, or a hybrid model, ensuring a consistent, on-brand user experience.
• Oversee UX/UI improvements, site architecture, and page performance to support lead generation and content goals.
• Manage the process for launching new landing pages, campaign microsites, and product pages in partnership with Content and Product Marketing.

• Own the strategy and administration of marketing automation platforms, including lead scoring, nurture programs, and lifecycle marketing workflows.
• Evaluate, implement, and manage AI-powered marketing tools (e.g., content generation, personalization, predictive analytics, chat/conversational tools) that increase marketing efficiency and effectiveness.
• Establish governance and best practices for responsible use of AI within marketing, in coordination with IT and compliance stakeholders.
• Continuously evaluate emerging martech and AI capabilities and build the business case for adoption.

• Design and maintain integrations between marketing systems, sales systems (e.g., CRM), and other business systems to ensure clean, reliable data flow.
• Partner with Sales Operations and IT to define and maintain lead routing, attribution, and reporting across the funnel.
• Own data hygiene, governance, and integration architecture for the marketing technology ecosystem.
• Troubleshoot and resolve technical issues across the stack, engaging IT or…