Senior Creative Director

The Senior Creative Director is a visionary brand leader responsible for defining, evolving, and stewarding L.A.B. Golf’s creative vision and visual identity across all consumer touchpoints. This role serves as the creative authority behind the brand experience, establishing the standards, storytelling platforms, and artistic direction that bring L.A.B. Golf’s zero-torque technology and fitting-first philosophy to life through compelling and culturally relevant work.

From leading integrated campaigns and product launches to guiding packaging, retail, digital experiences, and brand activations, the Senior Creative Director ensures every expression of the brand is cohesive, differentiated, and aligned with business objectives.

• Own and steward the L.A.B. Golf brand vision, creative strategy, and visual identity across all consumer touchpoints, ensuring a consistent and differentiated brand experience.
• Set the creative standards and establish art direction principles across campaigns, product launches, packaging, retail environments, digital experiences, and customer-facing materials.
• Translate L.A.B. Golf’s zero-torque technology, fitting-first philosophy, and performance-driven innovation into compelling brand storytelling and culturally relevant creative work.
• Define and evolve the brand’s visual language, ensuring creative expression supports business objectives and strengthens market positioning.

• Develop and optimize workflows to manage campaign timelines, soft goods development, sales collateral, and retail activations.
• Own and maintain cross-functional project management tools to increase visibility and accountability.
• Establish production timelines with milestones, ensuring creative deliverables align with seasonal and product launch calendars.

• Develop overarching creative concepts and campaign platforms that connect product innovation, player performance, and consumer insights.
• Lead the creative development process from initial concept through final execution, ensuring work is impactful, cohesive, and aligned with brand strategy.
• Partner with Marketing, Product, Sales, and Athlete teams to create compelling narratives that elevate brand awareness and consumer engagement.
• Establish creative approaches for product launches, seasonal campaigns, partnerships, events, and key commercial initiatives.

• Lead, mentor, and grow the creative team, including designers, copywriters, art directors, and other creative contributors.
• Provide clear direction, coaching, and feedback to elevate creative quality, collaboration, and individual development.
• Establish creative processes, expectations, and standards that enable the team to deliver high-impact work efficiently.
• Manage external creative partners, agencies, freelancers, and production resources to extend creative capabilities as needed.

• Serve as the primary guardian of the L.A.B. Golf brand, ensuring consistency across internal teams, agencies, athletes, distributors, retail partners, and international markets.
• Develop and maintain brand guidelines, creative standards, and governance practices to protect brand integrity.
• Review and approve creative concepts, campaigns, and executions to ensure alignment with brand strategy and quality expectations.
• Ensure global partners and external stakeholders have the tools and guidance needed to represent the brand accurately.

• Partner closely with the Chief Marketing Officer and Director of Marketing to align creative strategy with go-to-market plans, commercial priorities, and long-term brand objectives.
• Act as a strategic creative partner across departments, balancing brand-building initiatives with commercial needs.
• Facilitate creative reviews and alignment meetings to ensure clarity, accountability, and timely execution.

• Lead creative direction for product launches, packaging, product graphics, retail displays, and merchandising experiences.
• Develop creative…