Content & Community Lead

Build the content and community engine behind a growing off‑road and overland brand.

This is a builder's role. Not just content — systems, community, customer trust, dealer support, and the way Ironman 4x4 shows up across North America.

We're not looking for someone to post. We're looking for someone who turns product truth, customer questions, dealer feedback, installs, trips, reviews, and real‑world use into content that drives revenue, grows the right audience, and strengthens the brand.

You’ll own the day‑to‑day content and community rhythm for Ironman 4x4 North America: the content calendar, community engagement, customer proof, dealer support, the UGC pipeline, creator collaborations, and the weekly learning loop.

You’ll work across product, e‑commerce, sales, creative, and leadership to turn business priorities into content that’s useful, accurate, and engaging.

You build the engine — you don’t manage from above it.

• The content calendar and weekly publishing rhythm
• Turning customer questions, objections, installs, trips, reviews, and dealer feedback into content
• Technical accuracy, in coordination with product experts
• Content that supports product pages, email/SMS, campaigns, and conversion paths
• Daily community engagement — comments, DMs, sentiment, questions, feedback
• Monthly dealer content packs and campaign‑specific assets
• The UGC and customer‑proof pipeline: sourcing, permissions, deployment
• Creator, influencer, and brand collaborations, plus podcast and stage follow‑up
• AI and modern tooling to move faster: briefs, transcripts, captions, variants, reporting
• A simple weekly scorecard and learning loop

• A reliable weekly content calendar running
• A clear process for validating ideas before capture and edit
• A daily community engagement rhythm
• The first monthly dealer content pack shipped
• A customer‑proof / UGC pipeline underway
• A working rhythm with product, e‑commerce, sales, creative, and leadership
• A system for turning one source into multiple useful assets

We care less about vanity metrics and more about whether content helps the customer and the business: qualified audience growth, useful engagement, positive sentiment, questions answered well, dealers equipped, and consistent publishing. Views matter — but views alone aren’t the scoreboard.

• INTEGRITY — We do what we say. We make accurate claims and protect customer trust. If we don’t know something, we find the answer instead of guessing.
• GRIT — This is a builder role. Some days are messy and priorities shift. We stay steady and keep moving.
• CONTINUOUS IMPROVEMENT — Better hooks, better education, better dealer support, better systems. The work can always get better.
• SERVICE — Content serves the customer, not just the algorithm — and connects product, sales, e‑commerce, dealers, and creative.
• EXECUTION — Ideas matter, execution wins. We need someone who ships, learns, and keeps the rhythm moving.
• OWNERSHIP — Take responsibility for the system, not just the task. If it’s unclear, clarify it. If it’s broken, surface it. If it can be better, help make it better.

• Have 3–6 years in content, social, community, brand, e‑commerce, creator, automotive, outdoor, or enthusiast marketing
• See content as a business engine, not a publishing function
• Love the outdoors, vehicles, gear, and enthusiast communities — or are genuinely hungry to learn
• Are organized enough to run a calendar without becoming a calendar clerk
• Use customer questions, reviews, DMs, and sales feedback as content inputs
• Can work with a shooter/editor, product experts, e‑commerce, and sales without dropping details
• Are comfortable using AI and modern tools to move faster
• Build systems, not just one‑off posts
• T…