Communications Specialist

Description

The Communications Specialist leads marketing, digital strategy, content creation, and media outreach for Cat Adoption Team (CAT). Under the direction of the Development and Communications Director, this position is responsible for representing CAT’s brand across channels; creating digital and print publications; building audience engagement through multi-channel communications; assisting with public relations projects and events; leading communications volunteers; and performing other duties as assigned.

Non-exempt, hourly, 32-36 hours per week (Full-Time) performed onsite at least 4 days a week. Includes some weekend and evening hours for events.

• Strategy & Planning: Develop, implement, and execute a comprehensive, multi-channel social media strategy with the aim of moving beyond a one size fits all approach. Utilize audience segmentation, content calendars, and campaign mapping to build brand equity, drive adoption rates, and boost donor conversion.
• Content Creation & Execution: Oversee day-to-day execution across all social platforms (Instagram, Facebook, Linked In, Tik Tok, You Tube). Produce brand-aligned multimedia content (photos, short-form video, copy) that accurately represents CAT’s mission, values, and key promotional campaigns.
• Analytics, Reporting & Evaluation: Continuously monitor, analyze, and evaluate social media performance against core KPIs (engagement rates, follower growth, website click-throughs, ad conversions). Translate data into actionable insights and monthly reports to optimize future strategy and content performance.
• Community & Reputation Management: Proactively cultivate and engage CAT’s digital community. Moderate public comments, respond to private inquiries with empathy and brand authority, and maintain reputation management across social platforms and review sites.
• Partnership & Campaign Coordination: Autonomously identify, select, and manage social media collaborations, cross-promotions, and influencer/partner opportunities (e.g., Give!Guide partners, local business sponsor ships, feature adoptable animal campaigns).
• Live & Event Coverage: Strategize and execute real-time social coverage for major shelter events, fundraisers, and community outreach, leveraging pre- and post-event media to maximize campaign reach.

• Editorial Strategy & Calendar Planning: Assist with developing, maintaining, and executing an annual content strategy and publication schedule to align internal and external messaging with organizational goals and seasonal priorities.
• Internal & External Publications: Plan, write, edit, format, and distribute digital and print publications for internal staff and volunteers and external public audiences on scheduled recurring timelines using email software and publishing tools.
• Campaign & Promotional Storytelling: Conceptualize, draft, and produce written and visual content for marketing campaigns, news releases, promotional materials, direct mail, and donor stewardship communications.
• Content Development & Interviewing: Identify compelling stories, pitch content concepts, conduct interviews with staff and community members, gather research, and capture/curate supporting photography and visual media.
• Design & Link Tracking: Design print and digital collateral (promotional graphics, physical signage, and display ads) while setting up custom URLs with tracking parameters (UTM codes) to measure campaign performance.

• Event Promotion & Live Coverage: Attend, document, and promote organizational events…