Regional Sales Manager

Regional Sales Manager

Are you a self-driven person looking to advance your career as a high-impact player on a team? If so, we have an exciting challenge for you and your future!

Our culture is built on value commitments to innovation, quality, results, integrity, community, people, and collaboration that fosters a strong employee engagement, teamwork, safety, and wellness. We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, retirement plans, tuition reimbursement, ongoing development, advancement opportunities, and more.

Founded in 1846, today HP Hood is one of the largest and most trusted food and beverage manufacturers in the United States. Our portfolio of national and super-regional brands and licensed products includes Hood, Heluva Good, Lactaid, Blue Diamond Almond Breeze, Planet Oat, and more.

The Regional Sales Manager will be responsible for driving sales growth and market share within a designated region. The ideal candidate will oversee a team of sales representatives, manage key customer accounts, develop strategies for increasing sales volume, and maintain strong relationships with retailers, distributors, and partners. The role requires a deep understanding of the food and beverage industry, as well as the ability to identify new business opportunities and deliver on sales targets.

This role will service our West Retail Customers and covers Northern California and the Pacific Northwest to include Idaho.

Ideal candidate will reside in CA, Washington, Oregon, Colorado, Idaho, Arizona, Wyoming, New Mexico, Utah, Montana.

Anticipated start date August 3, 2026

Sales Strategy Development:

• Develop and implement regional sales strategies in line with the company's overall goals. Identify key growth opportunities, assess market trends, and adapt strategies for maximum market penetration.

Team Leadership:

• Lead, motivate, and manage a team of sales representatives and/or independent brokers to achieve sales objectives. Provide guidance, coaching, and performance feedback to ensure team success.

Account Management:

• Build and maintain relationships with key customers, including retail chains, distributors, wholesalers, and food service accounts. Develop customized sales plans to meet their needs and grow sales within the region.

Market Expansion:

• Identify and pursue new business opportunities within the region, including potential new customers, markets, and product lines.

Sales Performance Analysis:

• Monitor and analyze sales performance within the region, using data-driven insights to adjust tactics and strategies. Provide regular reports on sales results, forecasts, and market trends.

Brand Representation:

• Serve as the face of the company within the region, promoting the brand and ensuring its values are effectively communicated to customers and partners.

Promotional

Activities:

• Collaborate with the Trade Marketing and Marketing teams to develop and execute the annual Trade Plans and Account Specific Marketing campaigns and initiatives that will drive regional sales. Process all deductions, claims, and promotional changes in the TPM system on a timely basis

Budget Management:

• Manage the regional sales budget, ensuring efficient allocation of resources and achieving cost-effective sales operations.

Product Training and

Education:

• Ensure the sales team is well-versed in product features, benefits, and market positioning. Provide ongoing training and support to ensure they are equipped to sell effectively.

Customer Support:

• Address customer concerns, collaborate with other Hood departments to resolve issues, and ensure a high level of customer satisfaction to foster long-term business relationships

Competitor Analysis:

• Keep track of competitor activities within the region, analyzing their strengths and weaknesses, and adjusting sales strategies accordingly.

• Bachelor's degree in Business Administration, Marketing, Sales, or related field, required. MBA a plus.
• 7-10 years of sales experience in the food and beverage industry, with at least 3 years in a managerial or supervisory role.
• Proven…