Portfolio Product Marketing Manager Job Oregon area,Wisconsin USA,Business

Own commercial success, lifecycle strategy, and market performance of HP Page Wide Industrial's active product portfolio
Serve as worldwide business owner for assigned products
Develop lifecycle strategies for introductions, portfolio optimization, upgrades, transitions, and end-of-life/end-of-support planning
Monitor product health, business performance, customer adoption, and market dynamics
Drive portfolio actions improving profitability, customer value, and competitive position
Gather and synthesize customer, regional, partner, and competitive insights
Lead Voice of Customer activities
Translate feedback into product enhancements, roadmap recommendations, and business actions
Develop business cases and recommendations for investments, upgrades, enhancements, and commercial initiatives
Track product performance metrics including placements, usage, profitability, customer satisfaction, and market share
Partner with finance and business teams on forecasting, pricing, profitability improvements, and business planning
Support annual planning, portfolio reviews, and strategic decision-making
Align categories, sales regions, channel partners, and services organizations on priorities
Enable regional teams with positioning, messaging, competitive guidance, product updates, and customer-facing materials
Lead portfolio reviews and current product business forums
Lead cross-functional initiatives involving R&D, Operations, Supply Chain, Regulatory, Services, Finance, Sales, and Marketing
Drive prioritization and resolution of product-related business issues
Influence roadmap priorities and engineering investments
Coordinate launch readiness and operational execution for product enhancements, upgrades, and market releases
Monitor competitor products, strategies, pricing, and market activities
Develop competitive positioning and differentiation strategies
Represent HP at customer engagements, industry events, analyst interactions, and executive briefings
Communicate technical and business concepts to executive stakeholders, customers, and partners

Requirements

Bachelor's degree in Engineering, Marketing, Business, or related field required; MBA preferred
7-10 years of experience in product management, product marketing, business management, or related commercial leadership roles
Experience managing product portfolios, lifecycle strategies, or business performance in a global environment
Demonstrated experience working directly with customers, sales organizations, and cross-functional product development teams
Strong product and portfolio management expertise
Product lifecycle management from launch through end-of-life
Strong business and financial acumen, including forecasting, pricing, profitability analysis, and business case development
Excellent stakeholder management and cross-functional leadership skills
Ability to influence without direct authority across a global organization
Market analysis, customer insight, and competitive intelligence capabilities
Verbal, written, and presentation skills
Problem-solving and decision-making skills
Experience developing product positioning, value propositions, and customer-facing messaging
Commercial, industrial, or digital printing market experience strongly preferred
Knowledge of commercial or industrial printing technologies, workflows, and market dynamics preferred

Demonstrates strong expertise in product management and lifecycle strategies, with a focus on driving profitability and customer value in the commercial printing market. Proven ability to influence cross-functional teams and stakeholders while developing competitive positioning and market insights.

Highest-signal resume keywords

Product Management
Lifecycle Strategy Development
Business Performance Analysis
Stakeholder Management
Market Analysis

Hard Skills

Product Lifecycle Management
Forecasting
Pricing Strategy
Profitability Analysis
Business Case Development
Competitive Intelligence
Product Positioning
Value Proposition Development

Soft Skills

Cross-Functional Leadership
Problem-Solving
Decision-Making
Verbal Communication
Written Communication
Presentation Skills

Certifications & Qualifications

Bachelor's Degree in Engineering, Marketing, Business
MBA Preferred

Industry Keywords

Commercial Printing
Industrial Printing
Digital Printing
Market Dynamics
Customer Insights