Director, CRM

Job Description:

• Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, the Score Casino) and online Sports book (the Score Bet)
• Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
• Managing marketing communications across email, SMS, push, retail and paid channels
• Work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
• Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
• Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
• 8+ years of experience in online gaming (iCasino/Sports book) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
• Strong analytical capabilities to interpret data and track performance
• Proven managerial and critical thinking skills required
• Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

• Best-in-class benefits to eligible employees
• Expert guidance and always-on tools for physical, financial, and emotional support