Digital Marketing Specialist

IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004. As a firm that’s purely focused on IAM, IDMWORKS offers a comprehensive range of services designed to enable enterprises to effectively manage, secure and scale employee and customer access to systems, data, and software applications. This specialized service empowers organizations across key industries, including banking and finance, commercial and retail, healthcare, higher education, and government, to ensure secure and efficient access management.

IDMWORKS has been a pioneer in remote‑work for more than 20 years with teams operating across the US, Canada and India. This approach has helped establish themselves as a leader in the field of IAM with their commitment to securing businesses and facilitating seamless interactions between companies, their customers, partners, and employees. This dedication has driven transformative growth in the organizations they serve.

Ready to become an integral member of a tight‑knit team of IAM pros with a relentless commitment to delivering amazing customer experiences that create an environment where long‑term business partnerships flourish? We anticipate what our customers need, chart a course for their success, and walk alongside them every step of the way.

As a hands‑on, execution‑focused Digital Marketing Specialist, you will own the full digital presence and demand generation function to drive business growth and increase brand awareness. Sitting at the intersection of brand, demand generation, and revenue operations, you will develop and execute digital marketing campaigns using your expertise in content strategy, SEO, paid media, social channels, and online marketing. You will maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot).

Working closely with cross‐functional teams, you will ensure all campaigns align with strategic business objectives. You will utilize Google Analytics, Google AdWords, and strong analytical skills to monitor and optimize performance. Staying up‑to‑date with the latest trends, your ultimate success will be measured by your impact on pipeline contribution, lead generation, and improved conversion rates, rather than just traffic metrics.

• Demand Generation & Paid Media: Plan, execute, and optimize paid campaigns on Linked In (primary) and Google Ads, Manage audience segmentation targeting CISO, VP of IT, and IAM program leaders at mid‑to‑large enterprises, Own campaign budget allocation, bidding strategy, and ROI reporting & Develop and A/B test ad creative, landing pages, and CTAs.

• SEO & Content Marketing: Manage the IDMWORKS blog and editorial calendar with a focus on IAM, identity security, and compliance topics, Drive organic growth through on‑page and technical SEO — keyword targeting, internal linking, meta optimization, and site health, Coordinate with external content writers and brief them on IAM‑relevant topics (e.g., IGA, PAM, zero trust, CIAM), & Repurpose content across formats: articles, social posts, email snippets, webinar assets.

• Marketing Automation & Email: Own the marketing automation platform (currently Salesforce Account Engagement / Pardot) including list management, segmentation, and lead scoring, Build and optimize nurture flows for MQL‑to‑SQL conversion across personas and buying stages, Manage email campaigns for events, product launches, and partner co‑marketing, & Maintain Salesforce CRM hygiene for marketing‑sourced and marketing‑influenced leads.

• Social Media & Brand: Own IDMWORKS Linked In presence — organic content calendar, sponsored posts, and follower growth, Develop post copy, coordinate graphics with design contractors, and schedule using scheduling tools, support executive Linked In presence for IDMWORKS leadership (ghostwriting, post review), & align social content to product launches, partner announcements, and thought leadership campaigns.

• Webinars & Digital Events: End‑to‑end execution of webinars including promotion, platform management (Bright Talk or…