Senior Web Content Strategist

Job Description

• Lead content design for web - producing polished, on-brand pages and written content.
• Collaborate closely with stakeholders, developers, and content partners to shape solutions that balance creativity, usability, and business goals.
• Apply UX, SEO, and performance insights to refine layouts, content structure, and overall clarity for web content design.
• Manage multiple initiatives end-to-end, bringing strong creative judgment, organization, and attention to detail across all deliverables.

• 5+ years of experience designing and producing digital experiences, including building and publishing web pages and page layouts for modern websites.
• Strong experience working with stakeholders, including the ability to intake requirements, clarify ambiguity, and present solutions with rationale.
• Demonstrated ability to apply UX/UI best practices in page design
• Knowledge of SEO/AEO fundamentals and information architecture
• Experience using analytics and performance data such as page behavior, search queries, and engagement metrics to inform recommendations and improve content effectiveness.
• Experience working within component-based design systems (and/or modular CMS frameworks), with the ability to design creatively while staying consistent with reusable patterns.
• Strong proficiency in Figma
• Ability to keep consistent tone of voice and adhere to style guidelines while translating complex or technical topics into clear, customer-friendly content, especially for B2B audiences.
• Strong organizational skills, including ability to manage multiple projects, prioritize competing work, and communicate progress consistently.
• Comfortable working in Agile / iterative environments with rapid feedback cycles and evolving requirements.
• High ownership mindset: demonstrates initiative, problem-solving, and follow-through with broad supervision.
• Working familiarity with basic HTML/CSS concepts (enough to collaborate effectively with developers and understand constraints).
• Experience supporting or maintaining brand identity standards, including applying visual consistency across digital experiences.