Vice President of Retail Operations

Vice President of Retail Operations

WILCO | Farm Supply Retail | Pacific Northwest | 28 Locations

The Vice President of Retail Operations is a senior executive accountable for the performance, culture, and customer experience across all 28 store locations. This leader ensures every store operates at a high standard of excellence — delivering an inviting, well-run environment for customers and a purposeful, engaging workplace for store teams.

The VP of Retail Operations brings a rare and essential combination of people-first leadership and rigorous operational discipline. They are equally at home coaching a District Manager through a difficult team situation as they are analyzing store-level P&L data, shrink trends, or LPS (Livestock & Pet Supplies) program performance with Purina. This leader sets the tone for a field organization that is warm, knowledgeable, and results-oriented — reflecting the values of the communities they serve across our footprint.

Reporting directly to the Chief Executive Officer, the VP of Retail Operations is a key member of the senior leadership team and partners closely with Marketing, Merchandising, Human Resources, and Finance to drive consistent execution and sustainable growth across the store portfolio.

• Own the operational performance of all 28 store locations, including safety, sales, margin, labor efficiency, shrink, and customer satisfaction metrics.
• Develop and execute field operating standards, ensuring consistency in store appearance, merchandising execution, customer service protocols, and safety compliance across all locations.
• Partner with Merchandising and Marketing to support effective product placement, seasonal set execution, and in-store promotional standards.
• Conduct regular store visits and structured field evaluations; hold District Managers accountable for store-level performance against defined KPIs.
• Analyze store-level and district-level performance data to identify trends, surface root causes, and drive targeted operational improvements.
• Oversee labor planning and scheduling standards to ensure appropriate staffing levels that balance customer service quality with labor cost efficiency.
• Each District Manager carries ownership of a designated specialty area on behalf of the field organization. Current assignments include:
  Grooming Operations (service standards, staffing, and department revenue across applicable locations), Shrink & Loss Prevention (shrink reduction targets, inventory controls, and loss prevention best practices), and the LPS Outside Sales Program in partnership with Purina (territory coverage, account acquisition, and program sales performance). The VP provides strategic direction and holds each DM accountable for results within their respective area.

• Lead, develop, and inspire a field organization of District Managers and, through them, store-level leadership teams across 28 locations.
• Build a high-performance culture rooted in genuine customer connection, team accountability, and continuous learning.
• Partner with Human Resources on talent acquisition, succession planning, and leadership development programs for the store management pipeline.
• Model and reinforce company values in all interactions with the field; be a visible, accessible leader known for fairness, directness, and care for people.
• Establish clear performance expectations for District Managers and deliver timely, candid coaching and feedback.
• Foster a culture of recognition that celebrates great customer experiences, team milestones, and individual…