Associate Communication Strategy & Activation Irving, TX

Position: Associate Communication Strategy & Activation Irving, TX + 1 more
## Associate Communication Strategy & Activation Irving, TX
*** More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.******#LI-LF1
***** Come join the largest baking company in the world and our family of 20,000 associates nationwide!
**** Top Reasons to Work at Bimbo Bakeries USA:
**** Salary Range: $54,800 - $71,300
**** Annual Bonus Eligibility
**** Comprehensive Benefits Package
**** Paid Time Off
**** 401k & Company Match
***
* Position Summary:

** Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The
** Associate of Communications Strategy & Activation
** will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with experience developing creative and translating to integrated activations and brand experiences. This role reports to the Manager of Communications Strategy & Activation and is part of the Marketing Center of Excellence at Bimbo Bakeries USA.
** Key

Job Responsibilities:

**** Brand Partner
*** Partner with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
* Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications.
** End-to-End Creative Development & Production
*** Responsible for the end-to-end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full-funnel consumer touchpoints.
* Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.
* Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings.
* Guide creative asset production process, with production cost consultants when applicable, through pre-production, shoot, and post-production to deliver assets on time and on budget that uphold the creative integrity and are aligned to brand strategies, standards, and specs needed.
* Steward the brand purpose, personality, and tone of voice throughout the creative development process.
** Integrated Communications Strategy, Planning & Activation
*** Responsible for the communications strategy, planning, and activation of assigned Brand’s annual integrated plan designed to achieve full-funnel objectives.
* Spearhead collaboration across functions and agencies to ensure the big idea guides how the plan is built, connecting touchpoints, providing budget recommendations, and defining and measuring KPIs for each channel and tactic.
* Coach brand teams and cross-functional partners on how to drive consistent storytelling excellence across all consumer touchpoints.
* Champion a big-picture perspective and consumer-centric approach that leverages insights and prioritizes relevance.
* Steward the brand platform and campaign throughout full-funnel plan development.
** Cross-Functional Connector
*** Serve as the cross-functional quarterback and dot connector, identifying and including the relevant cross-functional partners across the Engagement Studio, Media, eComm, Shopper, and Consumer Insights for expertise and visibility.
* Provide expertise and guidance to internal stakeholders on creative excellence, production, and holistic comms strategy that includes earned.
** Agency Management
*** Support team efforts to centralize agency management and governance (internal and external), holding our agencies accountable to pre-defined deliverables and standards (excludes our Media Agency of Record).
* Foster IAT collaboration, establishing ways of working that enable fully integrated plans that are informed by the idea.
* Agency management to foster long-term relationships and maximize agency output.
** Key Behavioral

Competencies:

*** Relationship builder who practices empathy and respects diverse backgrounds and needs.
* Authentically builds credibility and followership through courage and self-awareness, resulting in allies.
* Confidence in managing complexity, uncertainty, and ambiguity.
* Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.
* Effective verbal and written communication skills, with the ability to use storytelling to influence decisions.
* Gritty and resourceful when necessary.
* Trusted to make well-informed decisions and take evidence-based risks.
* Self-starter who can meet…