Social Media Manager at California Federation of Labor Unions, AFL-CIO Oregon State

Social Media Manager – California Federation of Labor Unions, AFL‑CIO

The California Federation of Labor Unions, AFL‑CIO is looking for a Social Media Manager based in California to create engaging, consistent social media content that reaches workers, union members, elected officials, the press, and the public about the Federation’s work. This role is available as full‑time or part‑time.

• Create all social media content for the Federation’s campaign on artificial‑intelligence guardrails and other major campaigns—including original content ideas and comprehensive digital campaign strategies.
• Closely monitor news coverage and online social‑media trends and hashtags to develop relevant, engaging content in response to current events.
• Produce content for social media at rallies, actions, large events, conferences, pressers, and other occasions.
• Translate long‑form emails, newsletters, press releases, and other Federation work into digestible online content.
• Interview workers and gather stories, quotes, photos, and videos to spotlight worker experiences and connect individual issues to broader campaigns.
• Assist with conception of online campaign branding, graphics, signage, messaging, and slogans.

• Create and manage a content calendar for all platforms (Facebook, Instagram, You Tube, Tik Tok, Blue Sky, Twitter, Threads) and produce daily content—including text posts, graphics, videos/reels, memes, and paid advertising—to maximize visibility, reach, and engagement.
• Develop campaign social media toolkits for external distribution to mobilize supporters and boost visibility.
• Communicate the Federation’s public statements and positions on all platforms.
• Engage with supporters and followers, promptly responding to questions, comments, and direct messages, and monitor engagement across platforms.
• Maintain updated social media profiles and stay current on platform changes, tools, and best practices.

• Help develop and promote affiliate unions’ social media content for contract fights, strikes, and other mobilization campaigns.
• Support affiliate unions and central labor councils with rapid‑response communications, including social media outreach for events, strike updates, and public statements.
• Design and deliver capacity‑building training for social media and other digital tools to affiliates and central labor councils.

• Ensure consistent visuals, branding, voice, and messaging across all accounts.
• Proof and copyedit communications materials for accuracy, correct spelling and grammar, consistent tone, and clear messaging.
• Track online reach and evaluate digital engagement metrics.
• Provide staffing support at actions, picket lines, press conferences, media avails, rallies, and other events and meetings.

• Proven experience developing and managing social media campaigns with hands‑on content management.
• Extensive knowledge of Facebook, Instagram, You Tube, Tik Tok, Blue Sky, Twitter, and Threads, and how to maximize reach on each.
• Excellent written and verbal communication skills, with the ability to distill complex information into concise, impactful content.
• Creativity and strong skills in producing, editing, and digital storytelling.
• Basic video editing and photo/video shooting skills.
• Ability to take initiative, produce original ideas, organize, and execute daily content.
• Ability to complete time‑sensitive, rapid‑response assignments in a fast‑paced environment.
• Comfortable conducting interviews and engaging with workers.
• Self‑motivated, flexible, and capable of working independently with excellent organization and time management.
• Valid driver’s license and willingness to travel for meetings, events, and mobilizations.

• Demonstrated work on social media for labor, political, or progressive campaigns in California.
• Prior experience or knowledge of the labor movement.
• Bilingual (written and/or verbal) English/Spanish candidates.

This is a union job represented by the Pacific Media Workers Guild, Local 39521. The annual salary range for a full‑time position is…