Digital Marketing Manager

East West Tea is seeking a talented, passionate, and experienced Digital Marketing Manager to join our Marketing Team!

This position is remote to be based in the Pacific Northwest:
Oregon, Washington or Idaho

The Digital Marketing Manager will drive profitable digital growth, strengthen consumer engagement, and deepen customer retention across paid media, social, search, email, and lifecycle marketing channels.

• Develop, manage, and optimize paid media campaigns across social media advertising platforms, Google Ads, and other digital channels to drive brand awareness, traffic, conversion, and efficient return on ad spend
• Partner with contractors and platform representatives to plan media investments, manage budgets, test new opportunities, and ensure campaigns are delivered on time and on budget
• Monitor campaign performance daily and recommend optimizations across audience targeting, bidding, creative, landing pages, and channel mix

• Own email marketing strategy, calendar execution, segmentation, testing, and reporting to engage consumers throughout the full customer lifecycle
• Build and optimize retention programs, including automated flows, repeat purchase campaigns, loyalty-driving initiatives, win-back efforts, and personalized messaging strategies
• Partner with creative, brand, e-commerce, and data teams to ensure email and retention programs are consumer-centric, brand-aligned, and performance-driven

• Track, analyze, and report on key digital marketing metrics, including traffic, conversion, CAC, ROAS, engagement, retention, repeat purchase, and customer lifetime value
• Lead A/B testing and continuous improvement across ad creative, audience segments, subject lines, email content, landing pages, and customer journeys
• Support integrated campaign planning by aligning digital media, email, content, creative, and promotional priorities across internal and external partners

• Bachelor's Degree in Marketing, Business, Communications, or a related field preferred
• Minimum of 3+ years of relevant work experience in digital marketing, paid media, email marketing, CRM, retention, or e-commerce
• Minimum 5+ years relevant work experience in lieu of degree
• Hands‑on experience managing paid social and Google Ads campaigns with measurable performance goals
• High level of proficiency with Microsoft Office Suite, particularly Excel and Power Point
• Experience with email marketing platforms, segmentation, automation, retention strategy, and lifecycle campaign execution
• Consumer packaged goods, food, beverage, natural products preferred