Sales and Relationship Manager

Pacific Northwest (Portland / Seattle preferred)|Hybrid|Regional Travel (~20%)

Carman Ranch Provisions is a fourth-generation beef company rooted in over a century of ranching in Northeast Oregon. We raise and grass-finish our cattle with a long-term commitment to soil health, animal welfare, our customers, and the rural communities where we live and work.

Our regenerative practices are built on decades of experience and practical knowledge. That depth shows up in the quality of our beef and in the trust we’ve earned with chefs, retailers, and families across the Pacific Northwest.

For more than two decades, we’ve sold authentic, high-quality grassfed beef to restaurants, institutions, and retailers in the Pacific Northwest. We are now in an active growth phase — investing in direct-to-consumer infrastructure, brand, and team to serve consumers who are looking for food they can believe in.

This is a revenue-generating role with a clear mandate: grow DTC sales through micro-events, direct relationships, and thoughtful partnerships. You will create spaces — pop-ups, tastings, dinners, collaborations — where people experience our product and story firsthand, and convert that connection into recurring customers and subscriptions.

You will also build a select group of strategic relationships — chefs, health professionals, aligned retailers — that expand our reach and reinforce our values. On the wholesale side, you’ll support a small number of high-value accounts while we grow the DTC channel that drives our long-term margin.

This is not a high-volume transactional sales job. It is relationship-driven revenue growth with measurable targets, accountability, and the opportunity to help build something that matters.

This is the primary mandate in year one. We need to move monthly DTC revenue from its current baseline to $50K+ per month. Events are the growth engine.

• Design and execute 2–4 micro-events per month in Portland and Seattle — tastings, dinners, pop-ups, drop site events, and community collaborations
• Track conversion rates, cost per acquisition, and repeat purchase rates from every event; use that data to improve
• Lead CRP’s in-person sales presence with confidence — you can host a dinner and set up a tasting table with equal ease
• Tell the Carman Ranch story in a way that is grounded, credible, and inspiring; translate regenerative agriculture into language real people understand
• Capture customer insights and own strategic follow-up to convert first-time buyers into subscribers
• Coordinate closely with the Social Media Manager and Visual Content Creator so that every event generates content, not just revenue
• Work closely with operations to maintain a current understanding of inventory, seasonal availability, and cut utilization priorities — so you’re always selling what’s ready and moving what needs to move
• Develop creative approaches to build loyalty, increase repeat purchase, and grow the subscriber base

These relationships and partnerships extend our reach into communities who already share our values.

• Build long-term relationships with chefs, health professionals, food leaders, and community connectors who can become genuine advocates
• Identify organizations and communities who already share our values and ensure they know we exist
• Develop chef and retail collaborations that generate both UGC content and direct sales — coordinate with the content team to capture and amplify these moments
• Partner closely with marketing to align event strategy with content calendar and brand storytelling
• Develop creative ways to increase repeat purchase and long-term subscription commitment

Wholesale is a strategic complement to DTC — it covers overhead and provides an outlet for cuts less suited to direct sales. This is not the growth priority in year one, but it requires attention.

• Support a small number of high-value chef and retail accounts with consistent communication and relationship management
• Develop…