Director, Commercial & Specialty Sales

WHAT YOU WILL OWN

• Own the commercial outcome
• You will own unit growth across existing and new specialty dealers and assigned priority commercial accounts.
• You will be accountable for units per active dealer, reorder rate, sell-through, assortment depth, active displays, rep productivity, account expansion, and new doors.
• You will not simply report the number.
• You will create the activity and operating system that moves it.

• Our commercial sales run through independent multi-brand agencies.
• You will turn that network into a coordinated Benchmade field force.
• You will establish market plans, lead ride-alongs, set expectations, train the selling motion, inspect results, and make Benchmade the line our partners are most prepared and excited to lead with.
• You will lead through presence, value, clarity, energy, and accountability - not through another email attachment.

This is a field role by design. You will walk stores, assess the business, improve displays, train staff, run product demonstrations, build events, present programs, ask for the order, and close the next move. You will know what the numbers say before entering the store and what changed because you were there before leaving it.

You will create the repeatable standard for how we tier dealers, plan routes, prepare for visits, merchandise displays, train floor teams, pitch programs, expand established accounts, unlock whitespace, open new doors, and secure recurring orders. The playbook will not be created from a conference room. It will be built from what works in the market.

You will build a national calendar of dealer activations, demonstrations, market visits, product drops, retail events, and territory-level Super Clinics. The goal is to make Benchmade feel alive at retail - not simply available. You will work across Marketing, Product, Go-to-Market, Events, Customer Experience, Revenue Operations, and our field partners to turn product stories and brand energy into unit movement.

Every field swing begins with the math. Every visit has an objective. Every order has a follow-up. Every program has an outcome. You will operate with a visible scoreboard covering units, displays, turns, reorders, assortment, coverage, rep productivity, priority-account growth, and next moves. The system creates consistency. Your judgment creates advantage.

This role has meaningful freedom to influence the future structure, tools, resources, calendar, and capabilities of the commercial organization. As the channel continues to scale, you will help determine what Benchmade builds around it.

In your first 90 days Spend meaningful time in market with our rep agencies, specialty dealers, and priority accounts. Understand the revenue, unit, assortment, display, reorder, and territory baseline. Assess the rep network, tier the dealer base, identify the highest-potential markets, and establish the first route and coverage cadence. Launch the field scoreboard and put the first visible wins on the board.

By six months The national field standard is operating in market. Rep agencies understand the plan, expectations, and connection between their activity and unit growth. Priority displays are being expanded and maintained; dealer training and activation are happening on a repeatable calendar. The first Super Clinics and marquee market events are complete or scheduled. Units per dealer, assortment depth, turns, reorder activity, and account growth are accelerating against the starting baseline.

By the end of year one Benchmade has a credible, repeatable national field-growth system. The commercial channel has a larger, more productive recurring revenue base. Rep productivity is visible and managed. More dealers carry the right assortment, present Benchmade to standard, and reorder on cadence. Priority commercial accounts have clear growth plans and measurable progress. The company can see how the field engine is compounding momentum, where to invest next, and how to scale the machine you built.

Specific commercial targets will be established with the Vice President of Sales & Marketing based on the starting baseline.

You are a builder. You have led field sales, wholesale, specialty retail, national accounts, market development, or commercial growth for a premium consumer brand. Your experience may come from outdoor, performance, footwear, fashion, EDC, sporting goods, specialty hardgoods, or another category where product, culture, retail, and community come together. You may already be a Director, or you may be the high-performing regional or national leader who is ready to own the entire build.

Your logo pedigree matters less than your fingerprints. We are looking for evidence that you have Built or transformed a territory, channel, team, rep network, account portfolio, or commercial…