Global Head of Sales Apparel

blackcrows is an independent ski culture brand born in Chamonix Mont-Blanc, and embraced by mountain communities around the world. We design skis, outerwear and accessories that shape modern ski culture with a relentless focus on performance, identity and style - objects shaped by a desire to merge beauty and efficiency. Rooted in ski culture and driven by a spirit of freedom and adventure, blackcrows celebrates the mountains as a creative space.

With offices in Chamonix, Paris and Los Angeles, a global distribution and own physical retail stores in key locations, the brand continues to expand its vision of contemporary skiing.

This is a newly created role, designed to unlock the next chapter of blackcrows' growth. We are looking for a Global Head of Sales Apparel to own and build the wholesale commercial strategy for our apparel category from the ground up.

The person we hire will be the leading commercial force behind blackcrows apparel worldwide. They will bring deep expertise in technical outerwear wholesale — specifically in the North American market — and use that knowledge to build a global account base, establish the right distribution model, and give the new apparel collection the commercial infrastructure it deserves.

This is not a management role within an established system. It is a builder's role: the successful candidate will define the playbook, identify and sign the right partners, and create the foundation for a category that could realistically represent 20–25% of blackcrows' total business within three to four seasons.

• Define and own blackcrows' global apparel wholesale strategy, in close collaboration with the CEO, and Apparel Creative Director.
• Establish the right distribution model for apparel: account selectivity, channel mix (specialty ski, premium outdoor, lifestyle boutiques), and geographic prioritisation.
• Build a clear sell-in calendar and commercial roadmap for each market, aligned to the seasonal collection and brand positioning.
• Own the global apparel wholesale P&L: revenue targets, margins, agent/rep commissions, and sell-through performance.
• Identify and pursue new strategic accounts that are genuinely aligned with the blackcrows brand — premium, curated, and culturally relevant.

• Lead all apparel wholesale development in North America, which is the priority market for this role and the candidate's core area of expertise.
• Build and manage relationships with key NA specialty and premium outdoor accounts (key accounts, specialty independents, premium concept stores, etc.).
• Develop the NA go-to-market strategy for each collection: sell-in execution, product training, in-store activation, and sell-out support.

• Work in close coordination with blackcrows’ existing wholesale organization in Europe to ensure apparel is properly integrated into the European wholesale strategy.
• Provide the European team with tools, training, and market intelligence to sell apparel effectively alongside hardgoods. Lead accounts directly where appropriate.
• Ensure consistency in brand positioning, pricing architecture, and account selectivity across all global markets.
• Act as the primary commercial voice in the apparel product development process — bringing market feedback, competitive insights, and account input into collection planning.
• Work closely with the product and creative teams to ensure the collection is commercially viable and well-positioned for wholesale.
• Build sell-in tools (line sheets, lookbooks, pricing documents) that reflect the brand's aesthetic and effectively communicate product value to buyers.
• Collaborate with marketing to develop account-level activation plans, co-op programmes, and in-store storytelling.
• Work with Finance on pricing, payment terms, and margin management.
• Partner with Product Development and Operations to manage order flow, delivery, and inventory allocation across global markets.
• Provide regular market reporting, forecast updates, and commercial reviews to leadership.

• A curated…