SVP Group Creative Director

SVP, Group Creative Director, Art

Agency:
Propeller

Location:

Summit, NJ OR New York, NY

Department/Discipline:
Art

The SVP, Group Creative Director/Art works closely with the Executive Creative Director to ensure the excellence of all Agency work for assigned brands. As the co‑leader of a business group, with the Copy and Account Leads, this person contributes to ensuring the quality of work and life of the team, serving as a mentor, establishing a collaborative and respectful work environment, providing career growth opportunities, and growing the client’s business.

The SVP, Group Creative Director/Art helps to ensure appropriate utilization of team members within their group.

• Demonstrate leadership qualities as evident by ability to collaborate with leadership partners (copy and account), motivate team, inspire/facilitate original thinking, and keep morale high.
• Lead concepting initiatives, contributing work, ensuring creative briefs are inspired and focused, evaluating work, and selling work to client.
• Partner with account/strategy/medical to develop proactive recommendations in anticipation of market events (i.e., launch of new competitors, new data, new campaigns, societal/cultural events).
• Stay abreast of creative trends and collaborate with CX team to recommend new technologies/social media approaches to grow business.
• Proactively seek opportunities for improvements within assigned business group and department and offer executable solutions.
• Keep Chief Creative Officer briefed on major creative projects in a timely manner and contribute to achieving departmental goals.
• Work closely with CCO, VP Creative Directors, and Associate Creative Director(s), to ensure that all final products demonstrate the highest quality creative and effectively communicate brand messages to target audiences.
• Be involved in the work, helping to execute ideas as needed.
• Establish credibility with Clients at all levels by demonstrating knowledge of Client’s business and team members.
• Exhibit strong content knowledge and work with UX/strategy group to ensure art teams are up‑to‑date on digital innovation and market shifts.
• Keep abreast of award‑winning creative and the current promotional environment for assigned therapeutic categories and help teams identify and prepare work for award submissions.
• Act as a brand steward, maintaining the integrity and excellence of each brand in all materials developed.
• Be knowledgeable about all forms of art execution, including photography, CGI, motion, music, and sound.
• Consistently provide fresh, unique, and creative and strategic thinking for all brand marketing/advertising initiatives.
• Ensure that Agency work is on strategy and contributes to growing the Client’s business.
• Work as a team with copywriters to develop conceptual approaches to meet Client objectives.
• Act as gatekeeper to ensure that all final products released demonstrate only the highest quality creative and effectively communicates brand messages to targeted customers.
• Be an effective presenter and clearly communicate creative concepts and rationale for design choices to team and clients and/or new business prospects.
• Demonstrate ability to “zoom in and out” (big picture thinking as well as attention to details) as necessary.
• Collaborate effectively with Client/Agency Creative, Account, Customer Experience teams.
• Work collaboratively with the Imaging team, DEI, and art buying during concepting, and studio for file archiving.
• Help create a collaborative work environment among all departments and demonstrate ability to handle conflicts in a positive, professional and productive manner.
• Work with account service from beginning to end of projects, ensuring that each one meets creative, strategic, and budgetary goals.
• Maintain positive relationships with and utilize internal and OHG business group departments (editorial, project management) appropriately.
• Communicate effectively and professionally both internally and externally.
• Project a professional attitude and foster an atmosphere of respect, support, and cooperation.
• Monitor overall workload to effect efficiency and assure that waiting or downtime is…