Senior Content Strategist; Freelance

Overview

Duarte is seeking a Contract
Senior Content Strategist to accelerate the creation of strategic, SEO/AEO-informed content across pillar pages, spokes, product pages, and video scripts. This contractor will partner closely with the VP of Communication & Marketing, Content Strategist, and Marketing Ops to produce high-impact content that ranks, converts, and reflects Duarte’s unique point of view on business communication.

This role requires a writer who combines exceptional craft
, strategic thinking
, SEO
expertise
, and fluency with AI tooling
—without ever producing AI “slop” or keyword-stuffed content. The ideal candidate is a fast learner, strong interviewer, and skilled storyteller capable of translating subject-matter expertise into clear, actionable, persuasive content aligned to Duarte’s brand voice.

This is a high-impact content engine role
, ideal for a writer energized by ownership, results, and measurable performance.

• Become deeply fluent in Duarte’s IP (Data Story, Resonate, Slide:ology, Captivate, Adaptive Listening, etc.) to produce content that preserves nuance, accuracy, and conceptual integrity.
• Write pillar pages, hub/spoke blog posts, product landing pages, guides, scripts, and nurture content aligned to SEO/AEO strategy.
• Conduct SME interviews (VP, product owners, coaches, designers) to extract insights and turn them into compelling narrative content.
• Build content based on target keywords, SERP intent, competitive analysis, and audience research.
• Follow Duarte’s SEO/AEO editorial standards—
  no keyword stuffing, no AI-generated filler, no shortcuts that compromise clarity or craft.
• Optimize content for featured snippets, panels, structured data, and position-zero opportunities.

• Use AI tools (ChatGPT, Claude, Perplexity, etc.) to accelerate research, outlining, or repurposing—
  never to replace the human craft of writing.
• Maintain impeccable editorial quality, originality, and thought leadership.

• Convert long-form assets into short-form content (email, social, ad copy, nurture sequences).
• Identify opportunities to strengthen hub/spoke ecosystems, fill content gaps, and accelerate ranking.
• Deliver content that meets Duarte’s brand voice, intellectual standard, and clarity benchmarks.
• Collaborate closely with the VP of Communication & Marketing and the Content Strategist on angles, structure, and narrative direction.
• Accept feedback with ease and iterate quickly.

• 5–10+ years of B2B writing experience in consulting, professional services, tech, or education/training.
• Proven track record producing SEO-driven pillar pages and hub/spoke systems
  .
• Experience writing high-quality product landing pages and conversion-focused content.
• Experience scripting or writing for You Tube or video strongly preferred.
• Strong communicator with a low-ego, high-craft mindset.
• Able to accept feedback and iterate without friction.
• Highly organized, efficient, and reliable with deadlines.

• Estimated 20–40 hours/month, depending on cadence of pillar pages and product pages.
• Contractor role; remote; U.S. only.
• Hourly rate or retainer to be scoped based on experience.