Associate Product Marketing Manager

, powers the Yahoo! Bing Network Contextual Ads program and is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions. Our diverse client base includes web publishers with premium content as well as registrars, hosting companies and holders of high value domain portfolios. We aim to consistently deliver long-term superior performance by using leading-edge technology, high-quality research, and proprietary processes that allow us to display the most precisely targeted, highest paying sponsored links and ad topics.

We serve our contextual real-time ads customized for each visitor and each page view across billions of visitors, across 10’s of millions sites/domains on a server infrastructure that runs 1000+ CPUs, terabytes of RAM, and 1000’s of terabytes of data.

With more than 1700+ employees,  has one of the largest teams worldwide building a global contextual advertising business. By market cap,  is one of the Top 5 largest ad tech companies worldwide. By revenue,  is the #2 largest contextual advertising businesses worldwide.

is acquired by Chinese Consortium for $900 Million USD in 3rd Largest Ad Tech deal ever and this acquisition will fuel ’s global expansion strategy and provide access to China’s world-class talent and capital markets.

About The Role

We are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products. These products range from fledgling ideas that need nurturing to become functional and scalable, to large multi-billion dollar brands looking to grow their user base, enhance user retention or optimize their monetization. Be it solving mundane problems with a utility focused approach or creating newer products that engage and excite a range of audiences, the role requires agile individuals who can leverage ’s technology and resources to drive success.
The role requires you to collaborate with creative, product, engineering, media, analytics, sales, publisher management, demand management and compliance/legal to develop impactful experiences that engage customers and drive adoption. You would work with partners, vendors and clients and synergize our businesses by integrating/supporting their products/offerings or taking on projects geared towards achieving a client’s specific goals. You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned.

It would be crucial for you to track product KPIs and take data driven decisions for product enhancements that impact business

What You Will Do

Go-to-market Strategy

• Target Market and Competitive Research

• Product Positioning & Feature Conceptualization

• Managing Product Launches

• Content & Messaging Strategy

• User segmentation & identifying targeted marketing strategies

Experimentation

• Defining KPIs and goals

• Measuring progress & assessing the impact of these products

• Monitor Key Customer Satisfaction Indicators

Team Building & Management

• Build & manage a team to drive required efforts

• Monitor performance and plan goal-setting for the future

• Define processes & roles to be followed for task execution

• Mentor existing reportees & train new employees

Monetisation

• Drive monetisation strategy balanced by a customer centric approach

• Identify new revenue sources and optimize existing ones

• Maximize user LTV using a combination of best working and new market practices

What We Look for in a Candidate

Required Experience

• You have 2-6+ of overall work experience

• You have 2-5+ years of relevant experience in marketing/product/online customer success in a technology company or startup.

Leadership Qualities

• You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization

• You thrive in a robust environment and align available resources to a common goal

Creative Mindset

• You have a passion for technology, and a keen eye to…