Growth Marketing Manager

Growth Marketing Manager (Paid Media Focus)

Job Type: Full-Time
Location: 100%
Remote
Timezone: US(CST)

Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.

• Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture
• Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results
• Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend
• Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.
• Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.
• Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next
• Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively
• Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance
• Maintain campaign naming taxonomy and organizational standards across all accounts

• You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.
• You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next.
• You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it.
• You're proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them.
• You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed.

• Minimum 3 years hands‑on experience managing Meta Ads at $10K+ weekly spend
• Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta
• Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)
• Understanding of attribution models and the ability to explain why the platform‑reported ROAS differs from blended ROAS
• Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology
• Track record of inheriting underperforming or disorganized accounts and turning them around
• Proficiency in Excel/Google Sheets for performance analysis
• Strong written communication in English for reporting and cross‑team coordination

• Experience managing Google Ads (Search, PMax, Shopping, Display, You Tube/Demand Gen)
• Experience managing Bing/Microsoft Ads
• Experience with Google Tag Manager or server side tagging (Adding well)
• Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions)
• Experience in D2C subscription or ecommerce
• Experience with Shopify, Klaviyo, or Recharge integrations
• Experience with Source Medium or similar analytics reporting tools
• Experience with Tik Tok Ads