VP, Operations

Job Title

VP of Operations

Operations

Orem, Utah

Full-Time, On-Site

$160,000 – $185,000 (based on experience)

At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That's why our products are made using carefully selected, whole‑food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.

At Just Ingredients, our vision and mission drive everything we do – and the Operations team is what makes that mission move. We operate in a high‑growth, fast‑paced environment with multiple marketing and sales channels that demand operational expertise, speed, and a constant readiness to problem‑solve. From DTC e‑commerce and B2B wholesale to CPG retail, every channel comes with its own complexity, its own rhythm, and its own set of challenges that require sharp thinking and faster execution.

Spanning warehouse and fulfillment, supply chain, logistics, and retail operations, this team touches every part of the business and is directly accountable for how our products reach customers – on time, on brand, and at the quality standard our mission demands. This is a team that owns its outcomes, scales with intention, and executes at a level that keeps pace with one of the fastest‑growing health and wellness brands in the industry.

The VP of Operations will be the senior leader who raises the bar, builds the depth, and drives the strategy that takes us to our next level.

We are seeking a VP of Operations to serve as a strategic right hand to the COO and a driving force behind our next phase of growth. This is a senior role for an operator who has built and scaled complex, multi‑channel businesses – with deep expertise across DTC e‑commerce, B2B wholesale, and CPG retail operations – and who understands the nuances of the health and wellness supplement industry.

You will own the full operational infrastructure of Just Ingredients, leading the teams, systems, and partnerships that power everything from our warehouse to our retail shelf presence. You are equally at home presenting to executive leadership as you are rolling up your sleeves to solve a fulfillment bottleneck.

Critically, you are a leader who works shoulder‑to‑shoulder with department heads to translate company‑wide goals into department‑level execution, and who is deeply invested in developing directors and operational leaders into the next generation of leaders. If you are a decisive, data‑driven leader who thrives in high‑growth environments and has a genuine passion for and expertise in health and wellness, this is your role.

• Serve as the COO's primary strategic partner, translating company vision into operational execution across all channels and functions.
• Own the design, implementation, and continuous improvement of operational strategies, SOPs, and infrastructure that support scalable, high‑velocity growth.
• Lead the transition from growth‑stage operations to enterprise‑level operational excellence across DTC, B2B, and CPG retail channels.
• Drive new product launch readiness, ensuring operational capabilities are fully aligned with sales expectations and go‑to‑market timelines.
• Represent operations at the leadership level, contributing to company‑wide strategy, planning, and key business decisions.

• Oversee all DTC e‑commerce operations, including fulfillment, order management, returns, and customer experience touchpoints.
• Lead B2B operational strategy, managing the full lifecycle of wholesale and distributor relationships — from contracting and onboarding through ongoing performance management.
• Ensure seamless execution across both DTC and B2B channels, maintaining quality, speed, and brand standards at every touchpoint.
• Partner with Marketing, Sales, and Product teams to align operational capacity with promotional calendars,…