Commercial Product Marketing Manager

About Tava Health

Tava Health is a venture‑backed, online mental health platform that partners with employers to provide convenient, high‑quality, accessible mental health resources to employees and their dependents. Our mission is to be the preferred ecosystem for providers to build and grow thriving private practices.

Tava is scaling fast, and our commercial motion needs to keep pace. As our first dedicated Commercial PMM, you’ll own go‑to‑market for employer‑ and partner‑facing products, build the enablement infrastructure from the ground up, and become the connective tissue between Product, Sales, and CS. The impact is immediate: better‑equipped reps, faster deal velocity, and a commercial org that knows exactly what Tava offers and why it wins.

• Own end‑to‑end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness.
• Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets.
• Translate product changes into clear, compelling value for HR leaders and other commercial stakeholders.

• Develop and maintain segmented commercial messaging frameworks (value props, proof points, competitive context, FAQs) tailored to key buyer personas such as EAP, Health Plan Partners, Care Navigation Partners, and TPA Partners.
• Manage the creation of customer‑facing collateral including one‑pagers, product explainers, web copy updates, and onboarding resources.
• Draft and maintain help content and knowledge base articles for employer‑ and partner‑facing audiences.

• Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs.
• Drive adoption of enablement materials with the commercial team and keep them current after launch.
• Partner on biweekly syncs with Sales, CS, and Marketing to stay aligned on needs and roadmap.

• Support company‑level narratives that ladder up to commercial strategy.
• Integrate into engineering/product launch workflows so every release is GTM ready.

• 3+ years in product marketing, preferably in B2B SaaS; experience supporting sales or revenue teams required.
• Proven GTM ownership: you’ve run launches, built messaging frameworks, and created enablement materials.
• Strong writing and narrative skills: you can make complex workflows feel simple, valuable, and urgent.
• Organized and proactive: you build systems, hit deadlines, and flag blockers early.
• Collaborative by nature: comfortable partnering across Product, Sales, CS, Support, and Marketing to drive clarity and execution.
• Mission‑driven: you care about making mental health care more accessible and want your work to reflect that.

Enjoy working remotely in this full‑time, salaried position with Tava. We offer a highly competitive benefits package, including:

• Competitive salary and stock options
• Tava mental health benefit – free access to therapy for you and your family
• Medical and dental insurance – for you and your dependents
• Monthly HSA contributions
• Generous PTO and paid holidays
• Work from anywhere
• Paid parental leave
• Weekly team lunches
• Opportunity to shape a growing company and culture

Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in the provision of employment opportunities and benefits.