Brand Manager - Innovation; congestion and expense & Idaho

What You’ll Do

• Lead brand and portfolio strategy:
  Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca’s mission and growth objectives.
• Drive innovation:
  Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.
• Manage category performance:
  Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.
• Collaborate with the Brand Messaging team:
  Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.
• Guide go-to-market execution:
  Lead cross‑functional teams through the planning, launch, and evaluation of new products and campaigns.
• Optimize portfolio mix:
  Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.
• Build business cases:
  Develop forecasts, cost analyses, and consumer research to support new initiatives.
• Partner cross‑functionally:
  Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.

• Education:
  
  Bachelor’s degree in Marketing, Business, or related field.
• Experience:
  
  5+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition.
• Business acumen:
  Strong understanding of P&L drivers, pricing strategy, and category performance metrics.
• Innovation mindset:
  Experience guiding new product development from concept through launch.
• Analytical strength:
  Ability to interpret data and translate insights into actionable strategies.
• Communication:
  Skilled at presenting ideas clearly and collaborating across departments.
• Team orientation:
  Proven ability to lead projects in partnership with cross‑functional teams, including R&D, Creative, and International Marketing.
• Passion for purpose: A personal alignment with Melaleuca’s mission of enhancing lives through wellness.
• Relocation:
  This role requires relocation to our Global HQ in Idaho Falls, ; relocation assistance is provided.

Nestled in the heart of Eastern Idaho, Idaho Falls is a vibrant and growing community with access to world‑class outdoor recreation. This setting supports total wellness across social, physical, financial, and emotional dimensions.

In addition to a competitive salary, Melaleuca offers a comprehensive benefits package for full‑time employees that includes traditional offerings plus unique advantages such as a longevity bonus, on‑site fitness center, concierge services, and an employee restaurant.