Digital Marketing & Demand Generation Manager

Digital Marketing & Demand Generation Manager

Salt Lake City, UT

Full-time

The Digital Marketing & Demand Generation Manager is responsible for building and executing integrated digital campaigns that generate demand, capture leads, and accelerate pipeline growth across the company's target industries: construction, mining, and power.

This role leads all aspects of digital marketing, marketing automation, SEO/SEM, paid media, and analytics, while ensuring campaigns are aligned with the broader go-to-market strategy, brand positioning, and vertical marketing priorities. Working cross-functionally with sales, service, rental, and OEM/channel partners, the Digital Marketing & Demand Generation Manager translates strategy into measurable business results.

• Website, SEO/SEM, marketing automation, lead generation, campaign analytics

• Digital Marketing – runs online campaigns, social media, SEO/SEM
• Marketing Automation – CRM/Pardot/Hub Spot workflows, lead scoring
• Content & Video – creates product videos, case studies, testimonials
• Demand Generation Campaigns – design and execute multi‑channel campaigns (email, paid search, display, social, content syndication) targeting decision‑makers in construction, mining, and power; collaborate with Field & Vertical Marketing Managers; partner with Events & Sponsorship Lead; leverage OEM co‑marketing funds
• Digital Marketing Execution – own website strategy and optimization; manage paid media campaigns across Google Ads, Linked In, trade media platforms, and retargeting networks; oversee company presence on social media platforms; work with Brand & Communications Manager for consistent storytelling
• Marketing Automation & CRM – manage marketing automation workflows (Pardot, Marketo, Hub Spot); segment and personalize campaigns; partner with Sales Operations for lead routing, scoring, reporting within Salesforce; monitor campaign performance and adjust in real time
• Analytics & Performance Measurement – define and track key metrics (lead generation volume, lead‑to‑opportunity conversion, cost per lead, ROI by campaign/channel); deliver monthly dashboards; conduct A/B testing; provide insights on digital buyer behavior
• Collaboration & Alignment – work closely with sales, rental, and service teams; partner with Brand & Communications, Events, and OEM Marketing; support vertical managers; performs all other duties as assigned

• Bachelor's degree in Marketing, Business, or related field

• 6+ years of experience in digital marketing and demand generation, preferably in B2B or industrial sectors
• Strong knowledge of marketing automation (Pardot, Marketo, Hub Spot) and CRM (Salesforce)
• Proven success in developing campaigns that drive measurable pipeline and revenue impact
• Experience managing SEO, SEM, paid social, and account‑based marketing (ABM)

• Strong analytical skills with ability to translate data into actionable insights
• Knowledge of working with OEMs, channel partners, or dealership models a plus
• Growth‑Minded – focused on measurable outcomes that drive revenue and customer acquisition
• Data‑Driven – leverages analytics and insights to optimize campaign performance
• Innovative Marketer – blends creativity with digital best practices to stand out in industrial markets
• Collaborative – works across marketing, sales, and operations to align demand generation with business priorities
• Execution‑Oriented – skilled at managing multiple campaigns and delivering results under tight timelines

• TBD

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

41 CFR 60-1.35(c).