Assistant Director of Marketing​/MarCom Manager - Athletics

Join Utah Valley University Athletics in a dynamic marketing role where creativity, collaboration, and measurable impact come together. Reporting to the Associate Athletic Director of Marketing & Ticketing, this position offers the opportunity to lead promotional efforts for assigned sports, driving revenue generation, increasing ticket sales, and enhancing overall brand visibility. You’ll play a key part in shaping how the campus and community connect with UVU Athletics, using innovative strategies to grow attendance and strengthen school spirit.

In addition to marketing initiatives, this role is hands‑on in creating memorable game‑day experiences that elevate fan engagement and atmosphere. Working closely with campus departments and community partners, you’ll help build meaningful relationships that expand outreach and support long‑term program growth. This position is ideal for someone who thrives in a fast‑paced environment, enjoys both strategic planning and event execution, and wants to contribute to a vibrant, community‑centered athletic program.

• Responsible for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs, resulting in Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student‑Athlete Experience, Community Outreach, and Attendance; including pre‑season, season, and post‑season events WAC, BIG Conference, NCAA, etc. Result expectations also include ensuring game day/event marketing responsibilities are executed, including pre‑game, in‑game, and post‑game activities;
  
  focusing on Fan Experience, Social Media / Broadcasting, Innovation and Creativity, Community Outreach, and Attendance, ensuring goals are met and exceeded, and evaluating goals and plans at each season’s end.
• Responsible for development and enhancement of digital and social media marketing campaigns, including Facebook, Instagram, Twitter, Linked In, Snapchat, Tik Tok, Email, Text, TV, Radio, Website, etc., utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include a clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time‑sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student‑Athlete Experience, Community Outreach, and Attendance.
• Foster relationships with campus stakeholders;
  Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, Athletics Game Operations, University Marketing, University Communications, University Creative Services, University Merchandise & Licensing, University Photography Services, UCCU Center Ticket Office, UCCU Center Production, UCCU Center Concessions, Spirit Squad, PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing Axis, The Green, Wolverine Crossing, etc.,
  
  Youth Sports Jr. Jazz, Bantam Basketball, Utah Youth Soccer, etc., Elementary Schools elementary school days, elementary school tickets, mascot visits, student‑athlete visits, etc., Corporate Partners, etc., as well as sitting on assigned committees around campus to be the voice and link of UVU Athletics. Responsible for collaborating regularly with sport administrators, coaches, and student‑athletes to best understand their specific marketing needs and ensure expectations are managed.
• Responsible for overseeing the conception, production, and implementation of creative assets design, photo, video, etc. used for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs. Crafts strategies that clearly increase Revenue Generation / Ticket Sales, Fan Experience, Community Outreach, and Attendance.
• Provide leadership to part‑time staff, part‑time students, and…