Director​/Assistant Director of Marketing & Fan Engagement

Salary, Benefits and Compensation

Utah Valley University’s dedication to exceptional care offers quality service and benefits to employees while staying committed to meeting the needs of a diverse workforce. UVU is pleased to offer a competitive and comprehensive benefits package that supports employees and their family’s overall physical and mental health, protects their income in case of unforeseen illness and life events, and assists in building financial security for retirement and the future.

Highlights from Utah Valley University’s benefits package include:
Medical network and plan options with low employee premiums;
Employer HSA contribution for those that elect the university’s High-Deductible Health Plan;
Other tax advantage, reimbursement account options (i.e. Flexible Spending Account & Dependent Care);
Dental and vision plan options;
Incentivized wellness program;
Employer paid basic life, Accidental Death and Dismemberment (AD&D), and Long Term Disability (LTD) coverage;
Employee Assistance Program (EAP); 401(a) Defined Contribution Plan with an employer contribution of 14.2% based on employee’s compensation (100% vested on first day of full-time employment);
Undergraduate tuition remission benefit waiving up to 18 credit hours (each semester) for employees and their eligible dependents (spouses & children dependents unmarried and up to age 26);
Generous leave package which includes sick, vacation (staff only), and personal leave; 13 paid holidays; paid medical maternity and parental leave.

• 4 Year Degree

Executes comprehensive marketing, fan engagement, and outreach strategies designed to increase attendance, ticket revenue, brand awareness, and overall game-day atmosphere across assigned intercollegiate athletic programs sponsored by the University. Executes promotional planning, student engagement initiatives, campus employee outreach, alumni and community engagement efforts, and in-venue entertainment while executing targeted campaigns for key audiences. Utilizes analytics, attendance trends, consumer insights, and market research to evaluate effectiveness, enhance the fan experience, and drive measurable growth across the athletics department.

Directs marketing and game presentation operations for assigned athletic programs’ home events and special events, including promotional execution, scripts, public address coordination, in-game entertainment, partnership fulfillment, fan engagement activations, and oversight of game-day infrastructure and production elements. Oversees game presentation efforts designed to elevate the fan experience through coordinated audio, video, lighting, promotional, and entertainment elements. Works collaboratively with internal and external stakeholders to deliver an organized, high-quality, and engaging experience for students, campus employees, alumni, donors, and community members.

Executes ticket sales and attendance growth initiatives related to standard seating inventory, including reserved seating and general admission ticket products across assigned athletic programs. Implements season ticket, group ticket, single-game, and promotional ticket campaigns through coordinated marketing, advertising, digital, and fan engagement efforts. Utilizes ticketing technologies, sales data, and fan behavior insights to support campaign optimization, customer retention, and attendance growth.

Executes creative and branding initiatives for assigned athletic programs, including graphic design, photography, video production, social media content, digital advertising, print collateral, and in-venue assets. Collaborates with Communications, University stakeholders, and external partners to ensure consistent messaging, timely execution, and a cohesive brand identity across all fan-facing and promotional platforms.

Provides leadership and direct supervision for full-time staff, part-time staff, student employees, and interns within marketing and ticketing, including responsibilities for hiring,…