Media Planner; B2B

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft.

$65,000.00/yr - $75,000.00/yr

Salary $65,000 - $75,000

We are looking for an experienced media planner who is well versed in digital media, including programmatic, display, content syndication, endemic partnerships, etc. As a Media Planner you will lead media strategy, planning and buying for our clients and bring new ideas to our client programs. You will proactively review performance metrics and provide recommendations for campaign optimizations. We want a passionate professional who can grow with our media team and business.

• Development of media strategies and plans designed to achieve campaign objectives
• Review and analysis of media opportunities available through various partners
• Cultivate media partnerships, draft and submit RFPs and evaluate proposals
• Creation and management of media channel/partner insertion orders
• Negotiation and management of media partners on behalf of clients
• Review and analysis of media plan performance
• Provide proactive recommendation on media plan optimizations to drive performance
• Management and reconciliation of media budget and buys

• Provide a point of view on media best practices to clients and internal teams
• Educate clients and internal teams on digital tactics including programmatic, partnerships, native, content syndication, etc.
• Present paid media strategies to a diverse range of clients, including complex, global B2B accounts
• Collaborate with TMP team members to develop comprehensive campaign strategies
• Leverage client insights and campaign briefs to create a relevant target audience for campaigns

• Ensure proper campaign set-up and execution including trafficking and tracking of all placements through Google Campaign Manager
• Advanced knowledge of campaign and platform analytics with the ability to use data to determine ideal budgets across channels
• Provide estimated performance projections based on media plan recommendations
• Measure channel effectiveness against established KPIs and desired business outcomes

You are a go-getter, a positive yet determined person who enjoys learning on the go and taking on fun and exciting work. You are a team player, as well as someone who can use their own autonomy to make progress during your day. Being curious is always a plus - someone who is not afraid to get their hands dirty and help join a growing digital media team.

• Bachelor's degree and/or relevant work or internship experience
• 4+ years of experience in digital marketing and paid digital media channels
• Expertise in Google Campaign Manager
• Understanding of social advertising platforms and tools (Facebook Ads Manager and Linked In Campaign Manager, Twitter, etc.)
• Experience with retargeting, audience segmentation and lead generation
• Experience working on multiple campaign types, including brand awareness, demand generation and ABM
• Ability to manage against aggressive timelines with flexibility to rapidly shift priorities
• Knowledge of digital tactics (paid social media, paid search, etc.) and how they work together
• Preferred experience planning, executing, and managing additional channels (paid social platforms, paid search, offline tactics, etc.)

• Act as a key member of the media team, to help build paid media campaigns that deliver on client objectives
• Work with media vendors by building relationships, sending request for…