Marketing Communications Specialist at Lensa

Marketing Communications Specialist at Lensa

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Position Description

At a Glance

Legrand has an exciting opportunity for a Marketing Communication Specialist to join the Data, Power and Control Team on a REMOTE basis, Eastern Standard hours preferred. Under general direction of the Marketing Manager, the Marketing Communication Specialist (Remote) will lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, PR, and content channels to support product launches and key initiatives.

It requires strong cross-functional collaboration with Product, Sales, and Marketing teams, while managing campaign performance, budgets, digital tactics, and media strategy. The position also oversees content development, digital event coordination, SEO/SEM efforts, and public relations to drive brand awareness and business growth. The Marketing Communication Specialist, as with all members of the Legrand Team, is expected to promote a positive attitude, demonstrate initiative, professionalism, personal awareness, integrity, and exercise confidentiality.

• Campaign Planning, Development, Project Management, and Leadership – Plan, develop, project manage, execute, analyze, and present on all stages and aspects of various marketing communication campaigns, including product launches, public relations, digital marketing, digital events, social media, and online media.
• Lead Cross-functional Collaboration and Communication:
  Work closely with key stakeholders from Product Management, Product Marketing, Marketing, and Sales Teams to lead efforts in bringing products, initiatives, or ideas to market and achieving key business objectives.
• Campaign Performance Tracking, Reporting, and Optimization:
  Establish a review cadence for each major campaign and initiative to analyze performance and provide recommendations for optimization based on past results and future objectives.
• Media Budget Coordination and Optimization:
  Select vendors and tactics as well as manage monthly expenses to ensure budget goals are met without waste or under utilization.
• Content/Asset Development and Promotion:
  Lead or support (utilizing primary or secondary sources) the creation of various content types aligned to brand standards. Content types can range from product-focused literature to promotional or educational videos, digital ads and assets, web pages, and more. Ensure that created content is posted and promoted across multiple channels to ensure content is utilized in the market.
• Digital Media Tactic Execution:
  Plan and execute all aspects of digital campaigns, including programming and sending email marketing campaigns, social media posts, and paid media.
• Search Engine Marketing:
  Work with Product Management, Sales, and other interested parties to capture and optimize various forms of content to improve SERP results. Lead or assist in the setup and/or optimization of core business keywords associated with always-on or strategic AdWords and SEO campaigns.
• Social Media:
  Coordinate topics with Product Marketing and write content that helps to promote and launch campaigns.
• Digital Event Coordination:
  Execute the overall event plan related to campaigns and launches to achieve strategy and adapt to digital events, such as webinars.
• Website:
  Work closely with the Digital Operations team to manage and update website content for the relevant marketing area.
• Public Relations:
  Share campaign and launch plans with the Content Development Manager to ensure thought leadership campaigns are executed in collaboration with a PR agency. Develop and implement comprehensive PR strategies. Take advantage of article…