Senior Manager, Growth Marketing ( Database

At Evolve , we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Evolve is the largest tech-enabled, asset-lite provider of vacation rental management services in North America. We are looking for a Senior Manager, Growth Marketing to take our high-performing marketing engine and build what comes next — intelligent systems and a growth function built to last.

This is a hands‑on role for a builder who will be in the work daily to establish a modern growth function. You’ll manage a team of three and own the systems, channels, and intelligence that drive owner and operator acquisition at Evolve — reporting to the Sr. Director of Marketing and Experience Design.

Evolve has scaled to 35,000 vacation rental properties and generated $5B in rental income for our owners. Your job is to turn our performance marketing engine into a durable, scalable growth platform that is instrumented, optimized, and AI-accelerated.

• Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
• Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time.
• Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health.
• Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings.
• Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation.
• Own the stack, budget, and agency relationships and what all three produce. Set the standard for data‑driven funnel performance and spend efficiency at MBRs and QBRs.
• Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.

• A builder profile: you default to creating systems, not managing processes. You're energized by finding efficiencies and playing offense on hard problems.
• 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built.
• 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and Mar Tech disciplines. You've built or leveled up a team.
• Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms.
• As an AI‑first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output.
• Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms.
• Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data.

• Experience with marketplace dynamics with distinct acquisition funnels.
• Backgr…