Marketing Creative Strategy Manager

About the Job

The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance‑driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance.

This role will oversee the ideation, testing, and iteration of creative across paid social, You Tube, display, native and emerging upper‑funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll‑stopping hooks and compelling storytelling arcs to emotional triggers and trend‑aware formats that earn organic reach even within paid environments.

You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising.

At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done!

• Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, You Tube, and emerging upper‑funnel channels.
• Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance.
• Study and reverse‑engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend‑driven formats—to inform paid creative development.
• Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels.
• Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns.

• Develop and refine advertising concepts that align with performance marketing goals and channel‑specific best practices.
• Partner with the marketing creative team and video production partners to translate concepts into finished ads.
• Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign.
• Drive development of high‑performing direct response creative, particularly short‑form and mid‑form video with strong hooks and compelling storytelling that drive watch‑through and action.

• Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels.
• Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches,.
• Iterate on winning concepts and identify opportunities to refresh or expand high‑performing creative themes.
• Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns.

• Lead the strategy for performance video creative across platforms such as paid social and You Tube.
• Develop scalable video storytelling frameworks—incorporating hook‑first structures, pattern interrupts, and retention‑optimized pacing—to improve engagement, watch time, and conversion rates.
• Identify new video formats, narrative structures, and visual approaches that resonate with target audiences and have the potential to generate viral engagement.
• Collaborate with video contractors and creative teams to develop and optimize video assets for performance.

• Act as the primary bridge between media buying, creative production and performance analytics teams.
• Work closely with marketing buyers to align creative strategy with campaign performance insights and media…