Marketing Manager - Government

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This position can be based anywhere in the US. It will require 40% - 50% travel.

We are hiring a Marketing Manager in Steelcase’s Enterprise Customer Vertical Marketing Organization. We are seeking a highly skilled and motivated individual to serve as Steelcase’s subject matter expert (SME) for the government sector. In this role, the successful candidate will be required to become deeply entrenched in this key vertical market (Federal and SLG) and maintain a strong network of industry contacts across the country.

The Marketing Manager will play a critical role in identifying emerging trends, creating meaningful marketing campaigns, driving new product innovation, and ensuring the delivery of a superior customer experience.

What You Will Be Doing:

• Become the go-to expert in the Federal Government and SLG customer vertical, staying current with industry trends, challenges, and opportunities.
• Develop and maintain a robust network of industry professionals and stakeholders.
• Identify and analyze emerging trends and unmet needs within the vertical market.
• Work closely with Sales, Marketing, Design, and Brand Communications teams to ensure alignment on go-to-market strategies that drive for greater competitiveness and profitability.
• Partner with the Sales Enablement team to create new marketing content and experiences to increase sales within your vertical market.
• Facilitate communication and collaboration across departments to support new product introductions and existing product portfolio enhancements.
• Develop annual business plans and marketing strategies to generate demand with purposeful messaging, targeted campaigns, focused marketing collateral, and directed merchandising.
• Engage with key customers and industry influencers to gather feedback and understand both current and emerging needs.
• Leverage data science, data analytics and internal research teams to identify, synthesize and monetize emerging insights and trends.
• Collaborate with the Portfolio Management team and Product Development Studio to refine current product offerings and new product development ideas that address specific needs within the vertical.

Your Future Team:

The Enterprise Customer Vertical Marketing team is motivated by a desire to address evolving needs within the workplace and improving user performance with the products and insights we provide. We are a supportive team that leverages each other’s strengths and knowledge with a strong desire for continual development and success. As a team, we search for competitive solutions that support a client’s brand while providing a customer experience that is second to none.

We understand that there are a host of unique user needs within the vertical markets that we serve, and that those needs are both discovered and best served with a dedicated Marketing Manager as the single point of contact. We rely on the Critical Thinking Model, a close connection to the Steelcase sales team, our dealer partners, and especially our customers to gather market insights and to inform our marketing strategies.

As we move to implement a new Organizational Operating Model, the Enterprise Customer Vertical Marketing team is being afforded a foundational opportunity where highly motivated, customer-focused individuals can make a significant impact on the future of our company.

Who You Are:

• You have a strong desire to make an impact through your contributions to the ECVM team and the vertical market that you support.
• You have strong problem-solving skills and a proactive approach to uncover new marketing opportunities within your vertical.
• You can work collaboratively with cross-functional teams and can influence change across those teams.
• You have exceptional organizational and project management skills.
• You possess a passion for the Federal Government and SLG markets with a demonstrated commitment to delivering excellence in everything you do.
• You are curious minded with a willingness to be in the field and travel frequently to all (US) sales regions to engage with and learn from…