Snowbird Sr. Brand & Digital Marketing Manager

## Snowbird Sr. Brand & Digital Marketing Manager Apply locations:
Snowbird, UTtime type:
Full time posted on:
Posted Yesterday job requisition :
JR6337
*
* Location:

** Salt Lake City, Utah
** Snowbird
* * is situated in the middle of the Wasatch Mountain Range and is not only home to awe-inspiring views and mighty terrain, it is also home to employees equally as remarkable. Snowbird is continually looking for the best, those who share a passion for these mountains and the outdoors. Snowbird is a unique resort with distinct summer and winter seasons and offers full-time, part-time and seasonal positions.
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* TITLE:

** Sr. Brand & Digital Marketing Manager
*
* LOCATION:

** Snowbird
* * STATUS:
** Salaried, Full-time, Year-round
*
* SCHEDULE:

** Monday – Friday, 9 am – 5 pm, In-Person at Snowbird with the potential for work-from-home occasionally after an introductory period

Must be able to work any day of the week including weekends and holidays.
*
* Summary:

** Under the direction of the Assistant Director of Marketing, the Senior Brand & Digital Marketing Manager is responsible for driving Snowbird’s content strategy, brand articulation and creative direction while leading its adaptation and performance across digital channels, including Web, Paid, Social, Email, App, CRM, SMS & more. This role serves as both a brand steward and digital marketing leader, overseeing campaign strategy, creative development, content production, paid media, website performance and guest communication channels.

Working closely with resort leadership, agency partners and internal stakeholders, this position ensures that all marketing initiatives support business objectives while maintaining a consistent and compelling brand presence across every guest touchpoint. The ideal candidate must have strong experience in digital content creation and strategic storytelling, with a robust background in brand development & digital marketing.
** WHAT YOU’LL DO
*** Lead the development and evolution of the resort brand, ensuring consistency across all marketing channels and guest touchpoints.
* Create campaign briefs, messaging frameworks and creative direction for major marketing initiatives that will help guide in-house and external agency partners into scaling brand positioning and reach.
* Lead an agency of record in annual and seasonal campaign strategies that drive awareness, consideration, sales and visitation.
* Oversee the production of advertising campaigns, content shoots, photography, video and branded assets.
* Manage relationships with creative agencies, photographers, videographers, designers and other marketing vendors.
* Ensure all creative work aligns with brand standards and business objectives.
* Identify opportunities to strengthen the resort's unique brand positioning and storytelling.
* Drive and manage Snowbird’s content, brand and digital strategy and creation.
* Day-to-day oversight of in-house creative and digital team (graphic design/photography/videography / social media/print shop / CRM / digital) and creative requests in the project management system.
* Drive overall social media strategy and provide strong tactical leadership to the social media team.
* Oversee content strategy and editorial planning across digital channels.
* Develop compelling written content for advertising, website, email, social media and promotional materials.
* Ensure messaging remains aligned across paid, owned and earned channels.
* Manage project timelines, budgets and campaign deliverables.
* Present marketing plans, campaign results and strategic recommendations to leadership.
* Stay current on marketing trends, technology and industry best practices.
* Collaborate with and act as a leader on the broader marketing team – be flexible to suggestions, curious about different approaches and fervent in convictions to elevate team’s acumen.
** WHAT YOU NEED TO GET THE JOB DONE
*** High School Diploma or equivalent
* Bachelor's Degree in a related field required.
* Minimum 4-6 years of marketing/content/creative work experience.
* Content marketing experience is a must. Minimum 2-4 years of leadership experience required.
* Must be at least 21 years of age.
* Must be…