MarCom Director - Performance Marketing

Strategic Marketing Leadership Role

Join Utah Valley University in a strategic marketing leadership role where your vision and insight will directly shape how the institution engages and grows its audiences. In this position, you'll guide the direction of paid media and content strategy, ensuring that storytelling, brand messaging, and performance are seamlessly aligned to deliver measurable impact. By focusing on the full audience journey from awareness through engagement you'll help elevate UVU's brand presence and drive meaningful connections through data-informed decisions and high-impact video-led campaigns.

This role offers the opportunity to collaborate with senior marketing leaders and cross-functional teams across the university, influencing how content and media investments support institutional priorities. You'll lead strategy discussions, mentor team members, and translate campaign insights into smarter, more effective future initiatives. Ideal for a strategic thinker who thrives on connecting creativity with performance, this position allows you to make a lasting impact in a dynamic, mission-driven higher education environment while staying at the forefront of evolving media and marketing trends.

• Performance Marketing & Brand Strategy:
  Leads full-funnel performance marketing strategy with a primary emphasis on top-of-funnel brand storytelling and awareness. Sets strategic direction for paid campaigns that elevate the institutional narrative, differentiate the institution, and expand reach. Ensures paid media supports core brand moments, priorities, and seasonal storytelling efforts across platforms. Provides strategic guidance on media mix, audience targeting, testing approaches, and platform optimization strategies that strengthen brand impact.
  
  Oversees performance across platforms, including You Tube, Meta, Linked In, Google, and programmatic channels, with a strong emphasis on video delivery. Approves strategic changes related to targeting, bidding, and creative rotation based on performance insights. Leads planning and evaluation of traditional media within integrated brand campaigns. Ensures consistent storytelling and measurement frameworks across digital and traditional efforts. Reviews post-buy insights and contributes strategic recommendations.
• Content Strategy, Storytelling & Paid Media Integration:
  Leads weekly content strategy meetings, aligning paid media insights with Studios, Editorial, and brand teams to inform upcoming storytelling priorities. Serves as the strategic owner of how video and content are deployed within paid media, with a focus on brand reach, engagement, and quality. Partners with the Studios team to shape video content strategy, including narrative approach, audience alignment, distribution intent, and performance criteria.
  
  Collaborates with Editorial leadership to align feature content and storytelling themes with paid amplification strategies. Translates performance insights into clear guidance for future content planning. Ensures consistency and alignment between organic storytelling efforts and paid amplification tactics. Acts as the connective tissue between content creation teams and performance marketing objectives, without owning execution. Influences what content is created and how it is strategically distributed, without directly producing creative assets or editorial content.
• Performance Analytics & Strategic Insights:
  Leads high-level analysis of campaign and content performance, with an emphasis on impressions, reach, watch time, engagement signals, and creative quality metrics. Partners with the Performance Marketing Manager to develop dashboards, campaign recaps, and executive-ready insights. Evaluates ad quality, platform signals, and storytelling effectiveness rather than only conversion metrics. Elevates performance conversations from reporting to strategic insight and optimization recommendations.
• Cross-Functional Collaboration & Strategic Alignment:
  Maintains strong partnership with Enrollment Management while balancing enrollment impact with longer-term brand objectives. Collaborates with creative, brand, analytics, Studios, and Editorial teams to ensure alignment between storytelling and paid media strategy. Facilitates alignment between University Marketing leadership, academic stakeholders, and content teams on campaign goals and priorities. Serves as a strategic advisor on how content decisions impact paid performance and vice versa.
• Team Leadership, Vendor Management & Operational Support:
  Directly manages and mentors the Performance Marketing Manager. Collaborates with external agencies and vendors as needed. Ensures effective use of analytics, ad platforms, and reporting tools to support strategic decision-making.
• Performs other job-related duties, as assigned.

Bachelor's degree from an accredited institution in a related field and three years of professional-level…