Student - Marketing Strategy Specialist – e2i Program

Marketing Strategy Specialist

The e2i program is seeking a creative and skilled Marketing Strategy Specialist to join our project teams. As a Marketing Strategy Specialist, you will collaborate with an interdisciplinary group, contribute to client meetings, and work toward delivering real-world results within an 8–12 week project cycle. You will contribute to e2i's success by leading market research efforts and developing cohesive marketing strategies that guide your team's work and deliver lasting value to clients.

You'll collaborate with interdisciplinary teams, attend client meetings, and ensure that all marketing deliverables align with a well-researched, client-centered strategy. You'll collaborate with interdisciplinary teams and ensure that projects are completed to industry standards. Projects are tied to UVU-affiliated clients, so the ability to work within established brand and asset guidelines is essential. This is an excellent opportunity for students currently studying Marketing, Digital Marketing, Business Management, or a related field to gain valuable professional experience working in a multi-disciplinary team.

• Conduct market research to identify target audiences and develop detailed customer personas and profiles tailored to each client's needs.
• Develop a comprehensive, cohesive marketing strategy that guides team members throughout the project and can be handed off to the client upon completion.
• Utilize Google Analytics to gather and interpret data that informs strategic decisions.
• Collaborate with interdisciplinary team members to ensure all project deliverables align with the established marketing strategy.
• Adapt strategy recommendations to align with UVU brand and asset guidelines where applicable.
• For web-focused projects, develop a strategy that accounts for web presence, user experience considerations, and online audience behavior.

• Must be a current student at Utah Valley University, preferably studying Marketing, Digital Marketing, Business Management, or a related field.
• Ability to collaborate effectively within a multidisciplinary team.
• Strong organizational skills and ability to meet project deadlines.
• Demonstrated understanding of marketing strategy development, including audience research and customer persona creation.
• Familiarity with Google Analytics or similar data analysis tools.
• Strong written and verbal communication skills, with the ability to present strategy clearly to both team members and clients.
• Ability to manage time effectively and deliver quality work within an 8–12 week project timeline, at approximately 10 hours per week.
• Experience or coursework in brand strategy, market research, or consumer behavior preferred.
• Comfortable working within established brand guidelines and adapting creative direction accordingly.

EEO Statement:

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.