Senior Vice President, Marketing

Overview

Job Title: Senior Vice President, Marketing

Department: Marketing

As a member of the Leadership Team, the SVP of Marketing will shape company strategy and lead a fully integrated Marketing & Communications organization. Reporting to the President (and partnering closely with the CEO and CRO), this leader will own the end-to-end marketing engine that drives predictable growth—pipeline creation, product and category positioning, and customer lifecycle programs that improve adoption, retention, and expansion.

• Scale a mission-driven marketing function at a $100M ARR health technology SaaS company at a pivotal growth stage.
• Build a more predictable pipeline engine (efficiency, conversion, and forecasting rigor).
• Strengthen category narrative and trust in a complex healthcare buying environment.
• Deepen lifecycle marketing to improve adoption and retention and expand customer advocacy.

• Marketing strategy and operating system
• Define and lead the marketing strategy aligned to company growth goals (pipeline, ARR, retention/NRR).
• Own marketing planning, budgeting, scorecards, and executive reporting.
• Establish operating rhythms with Sales, Product, and Customer Success (SLAs, pipeline reviews, launch readiness).
• Demand generation & pipeline acceleration
• Build and optimize multi-channel demand programs (ABM, performance, field/events, partners, content).
• Partner with Revenue Operations to improve lead flow, scoring, routing, and attribution.
• Own marketing-sourced pipeline targets and ROI.
• Positioning, brand, and communications
• Define a compelling, differentiated narrative that builds trust and credibility in the market.
• Develop and lead an integrated messaging strategy across web, content, campaigns, sales assets, and executive communications.
• Lead PR/comms strategy, thought leadership, and analyst relations.
• Lead a structured internal communications strategy that drives alignment, transparency, and engagement across cross-functional teams, reinforcing company vision and strategic priorities in partnership with executive leadership.
• Product marketing & go-to-market readiness
• Own buyer personas, positioning, packaging/offer strategy (in partnership with Product/Revenue leaders), and launch orchestration.
• Translate product capabilities into clear value propositions and enablement for Sales and CS.
• Establish competitive intelligence and messaging discipline across segments.
• Customer marketing & lifecycle
• Build lifecycle programs that improve onboarding, product adoption, renewal readiness, and advocacy.
• Partner with Customer Success on retention drivers and churn reduction initiatives.
• Scale customer proof: case studies, references, CABs, community, referrals.
• Team leadership & talent development
• Lead, coach, and develop a high-performing team and leadership bench.
• Build the right org design across demand gen, product marketing, lifecycle/customer marketing, comms/content, and marketing ops.
• Set, communicate, and reinforce clear priorities to drive focus, alignment, and disciplined execution across all marketing functions.

• 10+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles.
• Senior marketing leader with experience scaling B2B SaaS in a similar stage environment (e.g., ~100–$500M ARR).
• Proven track record building predictable pipeline and partnering tightly with Sales and Rev Ops.
• Strong positioning and product marketing instincts—can simplify complexity into compelling value.
• Comfortable operating in healthcare’s trust-heavy, multi-stakeholder buying context.
• Experienced people leader who builds durable teams and scalable systems.

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country.

Through Unite Us’ national network and software, community-based…