Social Media Coordinator

Job Description About Roll Up Crepes

Roll Up Crepes is a fun, locally loved crepe shop in Orem & Spanish Fork Utah. We’re creative, community-focused, and passionate about great food and experiences. We’re looking for a results-driven Social Media & Digital Marketing Coordinator who can grow our online presence, turn views into visits, and build a loyal community of crepe lovers.

This role includes social media management, content creation, promotions and specials, community outreach, Google Reviews reputation management, and ads management across platforms like Meta, Tik Tok, and Google. The goal is clear: increase followers, grow customer engagement, and drive in-store sales.

• Plan, create, and schedule engaging content (posts, Reels, Tik Toks, stories).

• Capture high-quality photos & videos of menu items, staff, promotions, events, etc.

• Write fun, creative, and on-brand captions and hashtags.

• Create and launch campaigns for seasonal specials, menu drops, discounts, loyalty deals, and holidays.

• Run interactive campaigns (giveaways, polls, contests).

• Analyze results and optimize for better sales conversion.

• Monitor and respond to Google Reviews professionally and on-brand.

• Encourage satisfied customers to leave reviews to boost the shop’s reputation and SEO ranking.

• Report feedback trends to management (positive highlights and areas to improve).

• Manage social media ads on Instagram, Facebook, Tik Tok, and Google Ads (Search & Display).

• Set budgets, create ad creatives, write copy, and monitor performance.

• Track analytics and adjust targeting for the best ROI and customer conversion.

• Collaborate with local influencers, food bloggers, students, clubs, and community groups.

• Organize pop-ups, school events, sponsor ships, and local business collaborations.

• Represent Roll Up Crepes at events or community gatherings when needed.

• Track social growth, engagement, ad results, website traffic, promo performance, and sales influence.

• Prepare simple weekly or monthly reports for management.

• Stay on top of social trends, Google updates, and new marketing tools.

• Proven experience managing content for a brand or portfolio of social media work.

• Strong photo/video skills and experience using editing apps (Cap Cut, Canva, Adobe, etc.).

• Knowledge of Instagram, Facebook, Tik Tok, AND basic Google platforms (Google Reviews, Google Business Profile, Google Ads).

• Strong copywriting and creativity.

• Organized, self-motivated, and able to meet deadlines.

• Experience with paid ads (Meta Ads Manager, Tik Tok Ads, Google Ads).

• Familiarity with Google My Business and reputation management.

• Knowledge of local Utah culture (UVU/BYU communities is a plus).

• Influencer marketing or brand partnership experience.

• Friendly and outgoing—comfortable filming, talking to customers, or being on camera.

• Creative and trend-aware.

• Community-minded and passionate about local branding.

• Results-focused and excited to help grow sales, not just followers.

• Performance-based bonuses for growth in traffic, reviews, and sales.

• Free crepes during shifts + employee discounts.

• Flexible schedule and creative freedom.

• Opportunity to grow with the brand and take on more responsibility.