Digital Marketing Specialist

To ensure a timely and efficient hiring process, this posting will remain open until Wednesday, August 5th at 11:59PM MST.

The Digital Marketing Specialist implements marketing strategies and executes content across the Western U.S. and Canada Division’s digital channels, including social media, web, and occasional email. They deliver narratives, facilitate social media campaigns, manage web pages, produce and collect content, and manage metrics. They work across multiple projects simultaneously and maintain relationships with conservation staff and other stakeholders in order to effectively communicate our programs, values, and mission.

Candidate must reside in Arizona, Alaska, Oregon, Washington, Colorado, New Mexico or Nevada with strong preference for those based in Utah, Idaho, Montana, or Wyoming.

The Digital Marketing Specialist creates, implements, measures and manages social media content and campaigns on multiple social media platforms (Linked In, Facebook, Instagram) to advance conservation goals by reaching targeted audiences with key messages about TNC’s work. They are responsible for building and updating website content for state programs and cross-divisional conservation initiatives, applying best practices to effectively and accessibly communicate our work.

They may occasionally support email newsletters, writing short copy and managing production timelines. They work closely with their team and key stakeholders to develop content that aligns with our organizational priorities and values; matches our brand voice and tone; and helps establish our position as an expert on key conservation initiatives. They manage the online communities on these platforms, building relationships, engaging with audiences and partners, and expanding community in order to build our audience size and influence conversations relevant to our work.

They use software systems to track and analyze web and social media metrics, and work with senior marketing managers to implement strategic recommendations. They help advance our social media strategy by providing platform-specific expertise, knowledge of emerging trends, and enhancing the quality and brand-alignment of our content. Periodic travel is required to complete work and for meetings and team retreats.

• Coordinates and executes an editorial calendar for multiple social media accounts on Linked In, Facebook, and Instagram.
• Collaborates with staff across job functions and geographies to ensure our social media presence is aligned with our organizational priorities and values.
• Tracks and reports metrics and trends relevant to our social media accounts and web pages.
• Makes recommendations for how to iterate our social media approach to best reach our target audiences and advance our conservation goals.
• Produces digital content for web, social and email as needed.
• Duties are performed under general supervision and established guidelines.
• Works within a budget to complete assigned projects or work.
• Opportunity to act independently on assigned tasks.
• Works with vendors/other parties to execute projects/deliverables.
• Occasional travel is required for business meetings and events, trainings, and/or team retreats and meetings.
• Other duties as assigned.

• Bachelor’s degree in related field and 5 years’ related experience or equivalent combination of education and experience.
• Experience cultivating and managing cross-functional relationships.
• Experience writing, editing and proofreading.
• Experience organizing and coordinating multiple projects.

• Multi-cultural or cross-cultural experience preferred.
• Experience in marketing to diverse audiences.
• Experience creating and posting social media content on behalf of an organization.
• Experience managing multiple social media accounts.
• Experience designing web pages and managing web health, with SEO and UX best practices in mind.
• Experience supporting production of email newsletters (e.g. succinct copywriting, managing deadlines).
• Solid knowledge of best practices for social media and web metrics reporting.
• Experience with…