OAC Communications - Social Media Specialist

Position Announcement

Join Utah Valley University's Outdoor Adventure Center and help inspire a vibrant outdoor recreation community through creative storytelling and engagement. As the Social Media Specialist, you will play a key role in showcasing adventure experiences, promoting programs and services, and connecting students and community members with opportunities to explore the outdoors. This position offers a dynamic blend of marketing, content creation, event participation, and digital communications, allowing you to capture authentic experiences while building skills in social media management, website administration, and audience engagement.

Working alongside a dedicated team, you will contribute to the success of outdoor trips, climbing programs, equipment rentals, and leadership development initiatives. Whether documenting adventures in the field, creating compelling digital content, or collaborating on innovative outreach efforts, you will have the opportunity to make a meaningful impact on participant experiences while growing your professional expertise in a fun, active, and mission-driven environment.

Manage social media for the program. Organize daily posts on Instagram and Facebook. Update the OAC website, trips calendar of events, and online registrations. Administer and promote online registrations for trips and events through Campus Connection and University Tickets. Arrange advertising and scheduling through the university calendar program, live. Print and promote the trip calendar each semester with all OAC events.

Create new opportunities for social media engagement; surveys, polls, how-to videos, program specials, and participant experiences. Offer feedback for employees dealing with marketing, enforce and adhere to all university and Outdoor Adventure Center policies and procedures.

Attend leadership training sessions, weekly managers meetings, various trips and events, schedule out social media posts, respond to social media direct messages, and advise the program director with marketing needs.

Promote and market the OAC overall offerings to the UVU campus and community.

An Associate's degree or related work experience, or a combination of education and experience, totaling at least two years. For example:

• An Associate's degree (typically 2 years).
• OR 2 years of related work experience.
• OR 1 year of college coursework + 1 year of related experience.

Preferred Qualifications:

• One year of professional marketing experience.

Licenses or

Certifications:

• Basic CPR, First Aid, and AED.
• Safe Driver Training (will provide within 3 months of hire).

Knowledge:

• General knowledge of various outdoor activities: climbing, canyoneering, mountain biking, skiing, snowboarding, white water rafting and kayaking, backpacking, and camping.
• Marketing of programs.
• Knowledge of Instagram and Facebook posting and promoting.

Skills:

• Experience managing social media platforms and marketing.
• Effective verbal and written communication skills.
• Decision-making skills.
• Maintain a professional presence and provide superior customer service.
• Facilitating group experiences in the outdoors that are fun, educational, and exploratory.
• Strong leadership skills.
• Strong Organizational skills.

Abilities:

• Work independently and creatively with minimal supervision.
• Work in a fast-paced, chaotic environment.
• Work with various age groups and demographics.
• Ability to work with students, staff, and faculty and communicate clearly.
• Ability to maintain a professional manner and be an example to trip leaders and participants.
• Ability to complete Safe Driver Training (provided within 3 months of hire).

UVU employment decisions are made on the basis of an applicant's qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.