CMO, Marketing ​/ Advertising ​/ PR

Chief Marketing Officer (CMO)

Executive Leadership

Reporting to CEO

On-Site - Orem, UT

Full-Time – Exempt

$225,000 to $275,000 (based on experience)

Chief Marketing Officer (CMO)

At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That's why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.

Marketing Strategy & Executive Leadership

• Report directly to the CEO and serve as the most closely partnered marketing leader in the company — operating with a high degree of trust, alignment, and shared ownership of the brand's vision and growth trajectory
• Collaborate daily with the CEO on brand direction, messaging, educational content, podcast strategy, and the broader vision for how Just Ingredients communicates its mission and values to the world
• Translate the CEO's vision and voice into scalable marketing strategies, content programs, and brand campaigns that resonate authentically with the Just Ingredients community
• Support and amplify the CEO's role as the brand's primary educator and spokesperson — building marketing systems and content infrastructure that extend that voice across every channel and audience
• Own and drive the company's overall marketing vision, strategy, and roadmap in alignment with the CEO and executive leadership team
• Build, lead, and develop a high-performing marketing organization across brand, digital, social, paid media, partnerships, and retail — setting clear goals, accountability structures, and a culture of excellence
• Translate business objectives into integrated marketing strategies that deliver measurable growth across customer acquisition, retention, and lifetime value
• Serve as the brand's senior marketing voice in board, investor, and cross-functional executive conversations
• Establish and manage the full marketing budget, allocating resources with precision to maximize return across all channels and initiatives
• Define and own marketing KPIs, reporting cadences, and performance frameworks that keep the organization aligned and moving forward

Brand Marketing

• Define and steward the Just Ingredients brand identity — including positioning, voice, visual standards, and messaging architecture — across supplements and beauty product lines
• Lead brand strategy for both existing product categories and new launches, ensuring consistency, clarity, and emotional resonance with the health and wellness consumer
• Oversee the development of brand campaigns that build awareness, deepen trust, and differentiate Just Ingredients in a crowded market
• Champion clean-label, ingredient-transparency values as a core brand pillar and ensure those values are authentically reflected in every consumer touchpoint
• Drive packaging, creative, and content standards that reflect premium brand positioning while remaining accessible and mission-aligned
• Lead consumer research, brand health tracking, and competitive analysis to inform brand evolution and protect brand equity over time

Digital Marketing

• Lead the digital marketing strategy across all owned and earned channels — including email, SMS, SEO, website, and content marketing — to drive traffic, conversion, and retention
• Partner with the e-commerce and product teams to optimize the full digital consumer journey from awareness through purchase and repurchase
• Own and evolve the company's CRM and lifecycle marketing strategy, including segmentation, personalization, and retention program design
• Drive continuous improvement through A/B testing, funnel analysis, and data-driven experimentation across digital touchpoints
• Ensure the brand's digital presence reflects current positioning and delivers a seamless, on-brand consumer experience across all platforms
• Oversee SEO/SEM strategy and content programming to build long-term organic authority in the health, wellness, and beauty space

Social Media Marketing

• Lead the…