CMO, Marketing ​/ Advertising ​/ PR

$225,000 to $275,000 (based on experience)

At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That’s why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.

Just Ingredients is seeking a visionary, performance-driven Chief Marketing Officer to lead the full scope of our marketing organization. This is a seat at the executive table — a rare opportunity to define and scale the marketing strategy of a high-growth, purpose-driven brand operating at the intersection of health, wellness, supplements, and beauty. The right candidate brings deep expertise across brand, digital, social, paid media, partnership marketing, and retail and wholesale channel development, with a proven track record of building loyal communities and driving meaningful revenue growth in the direct-to-consumer and CPG space.

This role reports directly to the CEO and is one of the most closely partnered positions in the company. The CEO is deeply embedded in the brand — serving as its primary voice, vision‑setter, and educator — and the CMO must be a trusted extension of that leadership. You will work side by side with the CEO on brand direction, content and educational programming, podcast strategy, and the overall vision for how Just Ingredients communicates its mission to the world.

This is not a role for someone who operates independently of that vision — it requires genuine alignment, strong chemistry, and a shared belief in what this brand stands for and where it is going.

You are a bold, data‑informed leader who can think at the strategic level while staying close enough to execution to inspire your team and hold the bar high. You understand the modern health and wellness consumer deeply, you know how to build a brand that earns trust, and you know how to scale it efficiently across every channel — from DTC e‑commerce to retail shelf and wholesale accounts.

If you are someone who thrives in a high‑trust, high‑alignment executive relationship and is energized by building something meaningful alongside a passionate founding team — we want to meet you.

• Report directly to the CEO and serve as the most closely partnered marketing leader in the company — operating with a high degree of trust, alignment, and shared ownership of the brand’s vision and growth trajectory
• Collaborate daily with the CEO on brand direction, messaging, educational content, podcast strategy, and the broader vision for how Just Ingredients communicates its mission and values to the world
• Translate the CEO’s vision and voice into scalable marketing strategies, content programs, and brand campaigns that resonate authentically with the Just Ingredients community
• Support and amplify the CEO’s role as the brand’s primary educator and spokesperson — building marketing systems and content infrastructure that extend that voice across every channel and audience
• Own and drive the company’s overall marketing vision, strategy, and roadmap in alignment with the CEO and executive leadership team
• Build, lead, and develop a high‑performing marketing organization across brand, digital, social, paid media, partnerships, and retail — setting clear goals, accountability structures, and a culture of excellence
• Translate business objectives into integrated marketing strategies that deliver measurable growth across customer acquisition, retention, and lifetime value
• Serve as the brand’s senior marketing voice in board, investor, and cross‑functional executive conversations
• Establish and manage the full marketing budget, allocating resources with precision to maximize return across all channels and initiatives
• Define and own marketing KPIs, reporting cadences, and performance frameworks that keep the organization aligned and moving forward

Brand Marketing

• Define and steward the Just Ingredients brand identity —…