Head of Retail - Womens Wellness Brand

Head of Retail – Primal Queen

Company: Primal Queen — Fast-Growing Women’s Wellness Brand

Location: Remote (US-Based Preferred)

Salary:

About Primal Queen

Primal Queen is a fast-growing, women-led wellness brand empowering women to reclaim their health and hormones through ancestral wisdom, science-backed formulas, and bold storytelling. Now, we’re ready to take the next leap—
launching into retail.

We’re looking for a Head of Retail with proven experience launching CPG products into major retailers. This role is ideal for a strategic operator who knows how to build retail relationships from the ground up and scale omnichannel presence with precision, grit, and style.

• Lead Retail Expansion Strategy
• Develop and execute the retail launch roadmap, from target account identification to full rollout.
• Own outreach, negotiations, and sell-in to major retail chains, independent boutiques, and wellness retailers.
• Retail Account Management
• Build, nurture, and grow long-term relationships with key retail buyers and stakeholders.
• Maintain ongoing communication and collaboration to drive sell-through and visibility.
• In-Store Execution & Merchandising
• Oversee in-store marketing initiatives including end caps, promotional banners, and POS activations.
• Collaborate with design and marketing teams to bring brand storytelling to life in physical spaces.
• Category & Competitive Analysis
• Conduct deep research into retail launch trends, competitor positioning, pricing, and white space opportunities.
• Identify expansion opportunities across channels (natural grocery, health & wellness, beauty, etc.).
• Marketing & Growth Strategy
• Partner with the marketing team on campaigns that support retail velocity, in-store events, and sampling strategies.
• Drive creative promotions that bridge online and offline brand presence.
• Cross-Functional Collaboration
• Work closely with Operations, Creative, and Marketing to align inventory planning, packaging, and messaging for retail.

• 5–10+ years experience in CPG, with a successful track record launching and scaling wellness or supplement brands into retail
• Deep existing relationships with key retail chains (e.g., Target, Whole Foods, Erewhon, Sprouts, etc.)
• Proven ability to negotiate, close, and expand retail accounts
• Experience with in-store marketing, merchandising, and shopper insights
• Ideal:
  Experience in wellness, supplements, or beauty industries

We’re building more than a brand — we’re creating a movement rooted in ancestral health, bold truth-telling, and women’s empowerment. This is an opportunity to help define the next phase of our growth — and to lead that charge on the retail front.