Business Development Executive; BDE

About the Company

The Company is a rapidly growing technology business specializing in security, safety, identification products, durable labels, decals, tags and signage. We have over 5,000 active customers globally across industries who rely on our products, including government, retail, collectibles, pharmaceuticals, healthcare, banking, and trucking/logistics among others.

In 2021, we were a finalist for the Better Business Bureau Torch Award for Ethics in recognition of valuable contributions to Marketplace Ethics. We maintain key quality and security certifications including ISO
9001, ISO
14001, CTPAT and ISO
14298.

The Business Development Executive (BDE) is a seasoned, motivated “hunter” with a proven track record of winning new customers and growing existing key accounts. This is an opportunity to join a growing, private‑equity backed business and play a central role in its continued growth, and to make significant contributions to the strategic business plan, sales strategies, and marketing strategies for specific market verticals and large accounts.

This role owns the entire sales process from lead generation through close and will have experience selling label printing solutions; the ideal candidate will have experience selling security applications (e.g. holograms, security tapes, mechanical security seals).

This role covers a territory in the Northeast including Philadelphia, PA and neighboring states (exact territory design to be finalized). This is a remote role with limited travel to clients as needed.

New customer acquisition:
Lead the end‑to‑end sales process from lead generation through closed/won, including:

• Prospect and develop new customer leads, and pursue leads assigned by Nova Vision’s management
• Use multiple channels where appropriate, e.g., phone (including cold calling), e‑mail, and in‑person visits
• Coordinate with Nova Vision’s technical product experts and leadership to develop solutions for prospective clients
• Develop a new account business plan, incorporating items such as current trends, competition, application of products in various markets, and suggested marketing programs to the Sales Manager

Grow existing accounts: grow assigned accounts through a sound understanding of the customer’s needs, identifying opportunities to cross‑sell and upsell.

• Provide basic customer service where needed
• Conduct site visits with clients in‑person when appropriate and necessary
• Develop a working knowledge of all Nova Vision’s products and production capabilities

Other:

• Provide Sales Management with regular updates, suggestions for marketing programs, and applications of products in various markets
• Maintain CRM with up‑to‑date records for prospective and existing accounts
• Execute other projects or responsibilities assigned by management

• Proven ability to win large, new customers (annual value >$250k) and grow existing accounts with a track record of meeting/exceeding annual sales goals
• Experience selling labeling solutions to large corporate customers, ideally including security applications (e.g., holograms, security tapes, mechanical security seals)
• 10+ years of overall sales experience
• Demonstrated success leading the entire sales process, from prospecting and lead generation to solution development and contract negotiations
• Experience selling in one or more of Nova Vision’s target industry verticals: pharmaceutical manufacturers, medical device manufacturers, electronics, governments, transportation / logistics, and cannabis
• Experience selling to key decision‑makers for Nova Vision’s products, e.g., Operations Leaders and Heads of Product Security
• Entrepreneurial attitude and ability to be a team player on all levels
• Ability to make meaningful contributions to (i) developing a business plan, including sales and marketing strategies and (ii) to sales and budget forecasts
• Excellent oral and written communication skills

• Work effectively remotely
• Ideally located on the East Coast, ranging from the Northeast down to the Carolinas (other location considered on a case‑by‑case basis)
• Travel to customers, trade shows, etc. as needed to achieve sales goals
• Periodically travel to Nova Vision’s headquarters in Bowling Green, OH and/or other manufacturing facilities, currently in Winston Salem, NC;
  Atlanta, GA; and Hudson, WI.

• Competitive base salary and significant bonus potential tied to performance
• PTO & Paid Company Holidays
• Health, Dental, Vision, Life insurance options
• 401k matching