Director of Marketing

Build the growth engine. Own the function. Accelerate your career.

Remote (Chicago Pref’d)
REPORTS TO CEO
BASE SALARY $130,000 to $150,000 TARGET BONUS 20%

Guidant Power is looking for a high-potential B2B marketer ready to take the next major step in their career. This is a hands-on leadership opportunity to build and own the marketing function of a rapidly growing, private equity backed services company.

We are looking for a builder. You will own Guidant's lead generation engine, Hub Spot, campaigns, marketing metrics, budget, agencies, and the process for creating qualified pipeline one and two quarters ahead of sales requirements. You will report directly to the CEO and work closely with sales and operating leadership.

• You will own the marketing function, not one channel or a narrow piece of the funnel.
• You will work directly with the CEO and senior leadership on growth priorities, investment decisions, and performance.
• You will participate in Shore Capital's marketing cohort, sharing best practices and learning alongside marketers across a top 1% private equity firm’s portfolio.
• You will gain direct experience with organic growth, M&A integration, cross-sell programs, and the operating discipline of a rapidly scaling services platform.
• You will be judged on measurable business results, and success can lead to broader responsibility as Guidant grows.

• Build the lead flow model required to support bookings goals, including how many leads and qualified opportunities Guidant needs and how far in advance they must be created.
• Create and manage integrated campaigns across email, paid media, social, events, conferences and trade shows, webinars, outbound BDR programs, SEO, and targeted accounts.
• Own the marketing calendar, campaign priorities, annual marketing plan, and budget.
• Oversee Hub Spot implementation and operate Hub Spot as Guidant's top-of-funnel platform for campaigns, lead scoring, qualification, workflows, attribution, and reporting.
• Build dashboards that show pipeline generated by source, funnel conversion, cost per qualified opportunity, campaign ROI, and pipeline coverage one and two quarters forward.
• Use qualitative market research with customers, prospects, salespeople, and technical experts to improve positioning, content, offers, and campaigns.
• Manage agencies, contractors, paid media partners, content resources, data vendors, and other outside resources for quality, cost, timing, and results.
• Support Guidant's M&A strategy by helping integrate acquired companies into Guidant's marketing systems, processes, brand, and cross-sell programs.

You do not need to have already led an entire marketing function. This role may be particularly attractive to a successful Senior Marketing Manager, Demand Generation Manager, Growth Marketing Manager, or first-time Director who is ready for broader ownership and accountability.

• 5 or more years of progressive B2B marketing experience, with a record of increasing responsibility and strong business results.
• Demonstrated success personally building and executing demand generation programs that create qualified opportunities and pipeline.
• Strong hands-on experience with Hub Spot or a comparable marketing automation platform, with enough technical understanding to build workflows, reporting, and campaigns and manage outside implementation resources.
• A strong marketing foundation across segmentation, positioning, customer acquisition, qualitative market research, content, SEO, paid media, social, email, events, and account-based marketing.
• Comfort working with data, funnel metrics, attribution, campaign measurement, budgets, and reporting that connects…