Vice President of Sales Operations

Vice President of Sales Operations at Allegro Living, LLC

The Vice President of Sales Operations plays a critical role in driving consistency, efficiency, and execution across all sales-related operations. This position serves as the bridge between sales strategy and operational delivery, ensuring that systems, processes, compensation, and training are aligned to support performance at the community level.

This leader partners closely with Sales, Operations, Marketing, HR, Payroll, and IT to create scalable solutions that enhance the sales experience for both team members and prospective residents. The role is highly focused on execution, accountability, and continuous improvement across all aspects of the sales function.

• Ensure a seamless and consistent move-in experience for both residents and internal teams
• Oversee processes related to paperwork, required applications, and the physical move-in experience
• Partner with Operations and community teams to identify gaps and improve execution
• Drive accountability for a high‑quality, customer‑focused move‑in process

• Develop and oversee a standardized onboarding program for all new Sales Directors and sales team members
• Ensure onboarding is consistent, thorough, and aligned with company expectations and sales process
• Partner with Sales leadership to continuously refine training content and delivery

• Develop and maintain training and ongoing support for receptionists as it relates to sales
• Ensure front desk teams are equipped to deliver a strong first impression and properly handle inquiries
• Partner with community leadership to reinforce expectations and consistency

• Partner closely with Marketing to ensure all sales collateral is current, relevant, and aligned with company strategy and brand standards
• Ensure community teams have the tools and resources they need to effectively convert leads, including brochures, digital assets, and sales materials
• Provide ongoing feedback to Marketing based on field insights to continuously improve collateral effectiveness
• Support the rollout and adoption of new campaigns, materials, and messaging across communities

• Oversee relationships with CRM providers and ensure systems are optimized for sales performance
• Lead CRM training efforts and ensure consistent adoption across all communities
• Maintain and support additional sales‑related applications, including billing systems and other operational tools
• Partner with IT and vendors to troubleshoot issues, implement enhancements, and drive efficiencies
• Manage relationships with all corporate vendors supporting the sales function
• Ensure vendors are delivering value, meeting expectations, and aligned with company goals
• Identify opportunities to enhance performance through vendor partnerships

• Oversee and standardize the Competitive Market Analysis (CMA) process across all communities
• Ensure data is accurate, current, and reflective of market conditions, including rates, concessions, and competitive positioning
• Partner with Sales and Operations leadership to translate insights into actionable strategies that support occupancy and pricing decisions
• Manage vendor relationships and tools associated with CMA execution
• Ensure consistent utilization of CMA insights at the community and regional level

• Partner with Sales and Operations leadership to support reporting to ownership groups and investors, ensuring information is accurate, timely, and aligned with company messaging
• Assist in preparing and delivering sales‑related insights, performance updates, and operational context for investor communications
• Provide targeted support for new, transitioning, or priority assets, including onboarding and off‑boarding communities as needed
• Serve as a temporary operational sales partner for focused assets, ensuring continuity in processes, training, systems, and execution during key periods

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