Sr Graphic Designer & Content Producer

Lead Creative Designer

This exciting role sits within the Branding & Creative team and serves as the lead creative designer responsible for developing high-performing visual content across all Hilton Grand Vacations paid and organic social media channels. This role is responsible for concepting, designing, and producing engaging social-first creative that strengthens brand awareness, drives audience engagement and business results while maintaining brand standards.

The ideal candidate is both a skilled graphic designer and multimedia storyteller, capable of translating marketing and brand strategy into high-performing static graphics, animated content, and short-form videos optimized for today's social landscape. This individual stays ahead of emerging social trends, understands channel-specific best practices, and brings a strong portfolio demonstrating expertise in visual design, motion graphics, and video production within a social landscape.

Here's why you will love it here:

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton:
  Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work:
  Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities
• And more!

Social Creative Development

• Design visually compelling social media assets for platforms including Instagram, Facebook, Tik Tok, Linked In, You Tube, Pinterest, X, and emerging channels.
• Develop creative concepts and visual storytelling approaches that align with brand standards, campaign objectives, and audience needs.
• Create static graphics, carousels, infographics, stories, reels, thumbnails, and other social content formats.
• Ensure all creative maintains a consistent brand identity while adapting appropriately for each platform's unique audience and user experience.

Video Production & Motion Design

• Produce and edit short-form social videos, motion graphics, animations, and video-based content optimized for engagement and performance.
• Create animated assets, title treatments, transitions, and visual effects that elevate social storytelling.
• Edit existing video footage into platform-specific formats, including vertical, square, and horizontal executions.
• Incorporate graphics, typography, music, and motion elements to create compelling video experiences that drive audience interaction.

Creative Strategy & Collaboration

• Partner closely with social media managers, content strategists, copywriters, graphics designers, and marketing stakeholders to develop integrated social campaigns.
• Contribute creative ideas informed by social trends, audience insights, platform innovations, and competitive analysis.
• Interpret creative briefs and transform them into high-quality visual solutions that support business goals.
• Present creative concepts and recommendations to stakeholders with clear rationale and strategic alignment.

Social Optimization & Innovation

• Stay current on evolving social media trends, creative formats, platform capabilities, and best practices.
• Apply performance insights and analytics to continuously improve creative effectiveness.
• Test and optimize visual approaches, video formats, and content styles to maximize engagement and conversion.
• Identify opportunities to incorporate emerging technologies, tools, and creative techniques into social content production.

Production & Asset Management

• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Organize and maintain creative assets, templates, production files, and social content libraries.
• Ensure all deliverables meet quality standards, accessibility considerations, and platform specifications.
• Support campaign planning and content calendars through proactive creative production and resource management.

Required Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Digital Media, Marketing, Fine Arts, or related field, or equivalent professional experience.
• 7-10 years of professional experience in social media graphic design, content creation, and video production.
• Proven experience creating social-first creative content for consumer-facing brands.
• Advanced proficiency in Adobe Creative Cloud, including:
  Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
• Experience with motion graphics, animation, and video editing software.
• Strong understanding of social media platforms, content formats, and audience behaviors.
• Demonstrated ability to create content optimized for both organic and paid social campaigns.
• Exceptional typography, layout, color, composition, and visual storytelling skills.
• Strong project management and organizational capabilities.
• Excellent communication and collaboration skills.
• Expert-level graphic design and visual communication skills
• Strong…