UI​/UX Digital Specialist

HBG Corporate, 4901 Vineland Road, Orlando, Florida, United States of America

Posted Monday, February 9, 2026 at 8:00 AM

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands.
City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems . Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc.,

a full-service shipping, waterfrontlogisticsand management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation,ticketing and website integration services for clients in the transportation,tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually.

Headquartered in Orlando, Florida, Hornblower Group’sadditionalcorporate officesresidein San Francisco, California;
Boston, Massachusetts;
Chicago, Illinois;
London, United Kingdom;
New York, New York;
Dublin, Ireland; and across Ontario, Canada. For more information,

We are seeking aUX/UI Designer to support the strategy, design, and optimization of our ecommerce web experiences. This role blends hands‑on design work with thoughtful user research, insights analysis, component library evolution, and continuous experience improvement. The ideal candidate is comfortable working cross‑functionally, understanding user problems and desired outcomes, translating business needs into intuitive user flows, and creating polished, high‑fidelity experiences.

UX & UI Design

• Develop user-centered design solutions for ecommerce experiences, including navigation, product discovery, checkout flows, and content layout.
• Create wireframes, user flows, process diagrams, and low‑fidelity prototypes to support early‑stage concepting.
• Build high‑fidelity UI designs, visual assets, and interactive prototypes using
  
  Figma.
• Design, maintain, and iterate within aUI component libraryto increase reusability, visual consistency, and delivery efficiency across teams.
• Ensure scalable, component‑driven design patterns that support long‑term growth of the ecommerce ecosystem.

Content Strategy & Experience Architecture

• Partner with marketing, product, and development teams to align content strategy with user intent and business objectives.
• Define page structures, content placement, and messaging hierarchies that drive engagement and conversion.
• Develop and maintain UX documentation, style guides, interaction patterns, and component standards.

User Insights & Optimization

• Monitor behavior analytics and session insights using
  
  Microsoft Clarity and Medalliato identify friction points and improvement opportunities.
• Interpret user feedback, heatmaps, scroll paths, and journey insights to inform design iterations.
• Support usability testing, A/B testing, and continuous improvement initiatives to guide feature enhancements.

Cross‑Functional Collaboration

• Partner closely with business stakeholders to understand goals, requirements, KPIs, and success criteria.
• Collaborate with technical stakeholders and development teamsto ensure feasibility, proper implementation, and alignment with technical constraints.
• Present design concepts, rationale, and prototypes to stakeholders in clear, compelling ways.
• Support development handoff through detailed…