Design Lead, Global UXUI Design

Job Summary

The Experience Design Lead, Dynamic Digital Experience (DDEV), oversees the user experience strategy and execution for DDEV across web, app, and digital touchpoints. This role guides Universal’s digital ecosystem through product design, intelligent systems, user research, personalization, dynamic UI, and multimodal interaction. Acting as the “digital brain” that unifies platforms, this leader shifts experiences from static templates to adaptive, contextual, guest‑aware designs.

This position requires a strategic and systems‑minded design leader who can move fluidly between vision, experience architecture, prototyping, experimentation, organizational influence, and design excellence.

• Lead end‑to‑end digital dynamic UX/UI experience and design execution
  • Lead the design of personalized experiences that responsibly use declared preferences, behavioral signals, context, and decisioning logic to create relevant and explainable guest interactions.
• Direct intelligent design systems and component evolution
  • Partner with design systems and front‑end teams to evolve the Global Design System into a living intelligence layer that supports context‑aware rendering, personalization, multimodal interaction, storytelling, utility, and lifecycle engagement.
• Lead organizational transformation through experience design
  • Help evolve the organization from traditional page‑ and channel‑based thinking to contextual, adaptive, and orchestration-driven experience design.
• Lead research, testing, and validation of experience concepts
  • Champion a research‑ and evidence‑based design approach by guiding qualitative and quantitative research, user interviews, intercepts, surveys, usability testing, experimentation, and prototype validation.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

• Bachelor’s degree required in Human‑Centered Design, Interaction Design, Digital Product Design, Service Design, Graphic Design, Human‑Computer Interaction, or a related field.

• 7+ years of experience in UX, product design, service design, experience strategy, or digital experience design, with a strong portfolio of relevant work.
• 5+ years of experience leading large‑scale, cross‑functional digital product, platform, or ecosystem initiatives.
• Experience designing complex consumer‑facing design experiences across websites, mobile applications, authenticated platforms, and lifecycle touchpoints.
• Experience leading or contributing to organizational transformation, platform modernization, or operating model evolution.
• Experience building, governing, or evolving design systems and reusable component frameworks for cross‑functional design and development teams.
• Experience with personalization, experimentation, optimization, and data‑informed experience design.
• Experience leading research‑informed design efforts, including prototype validation, usability studies, and synthesis of consumer and behavioral insights.
• Experience working within content‑rich ecosystems, dynamic content delivery models, and CMS‑integrated product environments.
• Experience collaborating closely with engineering teams to translate design strategy into scalable, production‑ready solutions.
• Experience with AI‑enabled, conversational, or multimodal experiences preferred.
• Experience in travel, hospitality, entertainment, e‑commerce, loyalty, or similarly complex guest/customer experience environments preferred.
• High proficiency in Figma required; proficiency in Adobe Creative Suite, presentation tools, and prototyping tools.

• Demonstrated success leading end‑to‑end experience design for complex digital products, platforms, or ecosystems.
• Design expertise in product design, UX strategy, service design, systems thinking, and experience architecture.
• Proven ability to define and lead adaptive, contextual, and personalized digital experiences across web, mobile, and connected touchpoints.
• Strong command of user‑centered design methodologies, including discovery, journey…