Marketing Director

Work Model: Hybrid (4 days in office / 1 day remote)

Department: Marketing & Communications

Reports To: Vice President of Marketing & Communications

Direct Reports: Hospitality Marketing Managers and Tavistock US Digital team

Tavistock US is the shared services organization for Tavistock Group’s U.S. operations, providing leadership support across a growing portfolio anchored in hospitality and real estate
. Based in Lake Nona (Orlando, FL), our team works alongside business leaders to strengthen operations, scale systems, and support new growth initiatives across the portfolio.

A major part of our hospitality footprint is Tavistock Restaurant Collection (TRC) — a collection of distinctive restaurants across key markets, ranging from polished‑casual to fine dining, supported by a culture that values talent development, operational excellence, and long‑term growth. Tavistock’s investment in Lake Nona
, a master‑planned community in Orlando, brings many of our hospitality and real estate assets together in one dynamic environment where teams collaborate closely and move quickly.

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Tavistock US is seeking a Director of Marketing to lead marketing strategy and execution across its portfolio of restaurant concepts and hospitality assets, while also serving as the enterprise digital leader for all Tavistock US digital platforms, applications and web presence across business units.

This is a hands‑on leadership role at the intersection of brand storytelling, digital performance, guest experience and business support — accountable for helping the hospitality portfolio achieve financial and operational goals through effective marketing strategy, guest acquisition and lifecycle growth.

With a primary focus on restaurant properties, this role owns both digital and traditional marketing across in support of revenue growth, traffic, guest retention and broader business performance across a portfolio of 18‑plus food and beverage venues in multiple markets, along with hospitality‑related initiatives across the broader Tavistock US portfolio.

This role acts as a key business partner to restaurant leadership and operations, ensuring marketing strategy supports portfolio‑wide financial and operational goals.

The ideal candidate brings deep restaurant or hospitality marketing experience, strong digital fluency, sound business judgment and the ability to move quickly with clarity and accountability.

• Lead marketing strategy, annual planning and execution across the hospitality portfolio, aligning programs to brand positioning, revenue goals and business priorities.
• Serve as a strategic partner to restaurant company leadership, P+L leaders and operations directors, partnering on annual marketing plans, budgets, traffic and revenue driving initiatives, and KPIs to support financial and operational goals across the portfolio.
• Serve as the enterprise digital leader for Tavistock US, owning all digital platforms, websites, applications and digital team oversight across business units beyond hospitality.
• Establish clear brand voice and storytelling frameworks across concepts, ensuring distinct positioning and consistency across guest touchpoints.
• Lead and develop internal teams and external partners, setting clear priorities, accountability and standards for execution.

• Own the end‑to‑end digital ecosystem across websites, CRM, paid media and analytics infrastructure for Tavistock US portfolio.
• Lead website strategy and governance across all brands, ensuring high‑performing, conversion‑focused experiences with strong UX, SEO, accessibility and content accuracy.
• Own the hospitality marketing technology stack, including evaluation, selection and integration of platforms across web, CRM, analytics and paid media.
• Own first‑party data strategy across email, SMS and loyalty platforms, building segmented, behavior‑driven lifecycle campaigns that increase frequency, spend and guest lifetime value.
• Oversee paid search, paid social and related digital campaigns with a disciplined focus on ROAS, cost per cover and…