School Enrollment & Mktg Admin

Job Purpose

Join a team with the mission:
Relentless Commitment to Student Greatness in School and in Life™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. As a School Enrollment & Marketing Administrator, you will be responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school.

This role executes strategies, with the assistance of the principal, that support all aspects of the marketing and enrollment functions at the school. It is knowledgeable of all associated processes and activities and acts as an external representative of the school to the community.

• Understands and can effectively communicate to families and community stakeholders on charter schools, Charter Schools USA, and the school's identity, mission, and vision.
• Works with school leadership to help refine the school's identity and ensure the school properly represents its identity.
• Develop, update, and modify marketing plans regularly in collaboration with school and state team and ensures they are within the school budget.
• Collaborate with state and national marketing and enrollment team to execute paid digital marketing strategies by providing images, testimonies, identity‑related data, and information.
• Identify, attend, and participate in community outreach events to build and increase the lead volume inside and outside of normal school hours.
• Identify and collaborate with community organizations that can ultimately become a partner and lift the school's reputation, identity, and awareness.
• Identify and purchase school promotional items from the marketing toolkit in consideration of the marketing budget.
• Review and leverage local consumer research to ensure marketing strategies align with family interests.
• Monitors competition, offerings, and market changes.
• Identifies school stories, testimonials, and thought leadership opportunities to write and promote on‑site and socially.
• Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities.

• Develops, implements, and monitors strategies to promote the identity of the school and build the trust of families interested in the school.
• Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families throughout the conversion pipeline.
• Builds a healthy list of interested families by utilizing various strategies and events to generate interest.
• Follow‑up regularly with families who express interest in the school to get them to apply.
• Develops a content strategy to strengthen the school identity and improve family engagement.
• Collaborates with school staff and teachers to create the website and social content.
• Publishes content on the website and social platforms and monitors associated engagement metrics.
• Plans and coordinates marketing efforts for student recruiting and facilitates and coordinates the school's information sessions, tours, open houses, orientations, etc. while ensuring the consumer experience is exceptional.
• Develop and deploy email, text, or print campaigns to support ongoing communication and retargeting efforts to prospective families utilizing the CRM.
• Co‑plan with school leadership to offer family incentives to increase lead volume.

• Work towards building the application volume beyond the school target and programmatic capacity to ensure we have a waitlist and a fully enrolled school.
• Develops, implements, and monitors various enrollment strategies to improve application volume such as family referrals, etc.
• Manages the application pipeline through various enrollment reports and the student registration system and ensures enrollment policies and processes are followed including seats being offered promptly.
• Identifies and…